There is a story many years ago of an elementary teacher. Her name was Mrs. Thompson. And as she stood in front of her 5th grade class on the very first day of school, she told the children a lie. Like most teachers, she looked at her students and said that she loved them all the same. But that was impossible, because there in the front row, slumped in his seat, was a little boy named Teddy Stoddard. Mrs. Thompson had watched Teddy the year before and noticed that he didn’t play well with the other children, that his clothes were messy and that he constantly needed a bath. And Teddy could be unpleasant. It got to the point where Mrs. Thompson would actually take delight in marking his papers with a broad red pen, making bold X’s and then putting a big “F” at the top of his papers. At the school where Mrs. Thompson taught, she was required to review each child’s past records and she put Teddy’s off until last. However, when she reviewed his file, she was in for a surprise. Teddy’s first grade teacher wrote, “Teddy is a bright child with a ready laugh. He does his work neatly and has good manners. He is a joy to be around.” His second grade teacher wrote, “Teddy is an excellent student, well liked by his classmates, but he is troubled because his mother has a terminal illness and life at home must be a struggle.” His third grade teacher wrote, “His mother’s death has been hard on him. He tries to do his best but his father doesn’t show much interest and his home life will soon affect him if some steps aren’t taken.” Teddy’s fourth grade teacher wrote, “Teddy is withdrawn and doesn’t show much interest in school. He doesn’t have many friends and sometimes sleeps in class.” By now, Mrs. Thompson realized the problem and she was ashamed of herself. She felt even worse when her students brought her Christmas presents, wrapped in beautiful ribbons and bright paper, except for Teddy’s. His present which was clumsily wrapped in the heavy, brown paper that he got from a grocery bag. Mrs. Thompson took pains to open it in the middle of the other presents. Some of the children started to laugh when she found a rhinestone bracelet with some of the stones missing, and a bottle that was one quarter full of perfume. But she stifled the children’s laughter when she exclaimed how pretty the bracelet was, putting it on, and dabbing some of the perfume on her wrist. Teddy Stoddard stayed after school that day just long enough to say, “Mrs. Thompson, today you smelled just like my Mom used to.” After the children left she cried for at least an hour. On that very day, she quit teaching reading, and writing, and arithmetic. Instead, she began to teach children. Mrs. Thompson paid particular attention to Teddy. As she worked with him, his mind seemed to come alive. The more she encouraged him, the faster he responded. By the end of the year, Teddy had become one of the smartest children in the class and, despite her lie that she would love all the children the same, Teddy became one of her “teacher’s pets.” A year later, she found a note under her door, from Teddy, telling her that she was still the best teacher he ever had in his whole life. Six years went by before she got another note from Teddy. He then wrote that he had finished high school, third in his class, and she was still the best teacher he ever had in his whole life. Four years after that, she got another letter, saying that while things had been tough at times, he’d stayed in school, had stuck with it, and would soon graduate from college with the highest of honors. He assured Mrs. Thompson that she was still the best and favorite teacher he ever had in his whole life. Then four more years passed and yet another letter came. This time he explained that after he got his bachelor’s degree, he decided to go a little further. The letter explained that she was still the best and favorite teacher he ever had. But now his name was a little longer—the letter was signed, Theodore F. Stoddard, M.D. The story doesn’t end there. You see, there was yet another letter that spring. Teddy said he’d met this girl and was going to be married. He explained that his father had died a couple of years ago and he was wondering if Mrs. Thompson might agree to sit in the place at the wedding that was usually reserved for the mother of the groom. Of course, Mrs. Thompson did. And guess what? She wore that bracelet, the one with several rhinestones missing. And she made sure she was wearing the perfume that Teddy remembered his mother wearing on their last Christmas together. They hugged each other, and Dr. Stoddard whispered in Mrs. Thompson’s ear, “Thank you Mrs. Thompson for believing in me. Thank you so much for making me feel important and showing me that I could make a difference.” Mrs. Thompson, with tears in her eyes, whispered back. She said, “Teddy, you have it all wrong. You were the one who taught me that I could make a difference. I didn’t know how to teach until I met you.”
Wednesday, 20 November 2013
Tuesday, 23 April 2013
jo bi hoga ache ki liye hoga :)
Me: God, can I ask You a question?
God: Sure
Me: Promise You won't get mad
God: I promise
Me: Why did You let so much stuff happen to me today?
God: What do u mean?
Me: Well, I woke up late
God: Yes
Me: My car took forever to start
God: Okay
Me: at lunch they made my sandwich wrong & I had to wait
God: Huummm
Me: On the way home, my phone went DEAD, just as I picked up a call
God: All right
God: Sure
Me: Promise You won't get mad
God: I promise
Me: Why did You let so much stuff happen to me today?
God: What do u mean?
Me: Well, I woke up late
God: Yes
Me: My car took forever to start
God: Okay
Me: at lunch they made my sandwich wrong & I had to wait
God: Huummm
Me: On the way home, my phone went DEAD, just as I picked up a call
God: All right
Me: And on top of it all off, when I got home ~I just want to soak my feet in my new foot massager & relax. BUT it wouldn't work!!! Nothing went right today! Why did You do that?
God: Let me see, the death angel was at your bed this morning & I had to send one
of My Angels to battle him for your life. I let you sleep through that
God: Let me see, the death angel was at your bed this morning & I had to send one
of My Angels to battle him for your life. I let you sleep through that
Me (humbled): OH
GOD: I didn't let your car start because there was a drunk driver on your route that would have hit you if you were on the road.
Me: (ashamed)
God: The first person who made your sandwich today was sick & I didn't want you to catch what they have, I knew you couldn't afford to miss work.
Me (embarrassed):Okay
God: Your phone went dead bcuz the person that was calling was going to give false witness about what you said on that call, I didn't even let you talk to them so you would be covered.
Me (softly): I see God
God: Oh and that foot massager, it had a shortage that was going to throw out all of the power in your house tonight. I didn't think you wanted to be in the dark.
Me: I'm Sorry God
God: Don't be sorry, just learn to Trust Me.... in All things , the Good & the bad.
Me: I will trust You.
God: And don't doubt that My plan for your day is Always Better than your plan.
Me: I won't God. And let me just tell you God, Thank You for Everything today.
God: You're welcome child. It was just another day being your God and I Love looking after My Children...
Monday, 22 April 2013
Divine Evolution
A boy was born to a couple after eleven years of marriage. They were a loving couple and the boy was the apple of their eyes.
One morning, when the boy was around two years old, the husband saw a medicine bottle open. He was late for work so he asked the wife to cap the bottle and put it in the cupboard. The mother, preoccupied in the kitchen, totally forgot the matter.
The boy saw the bottleand playfully went to it and, fascinated withits color, drank it all. Ithappened to be a poisonous medicine meant for adults in small dosages.
When the child collapsed, the mother hurried him to the hospital, where he died. The mother was stunned; she was terrified. How would she face her husband?
When the distraught father came to the hospital and saw the dead child, he looked at his wife and utteredjust four words.
“I Love You Darling.”
The husband’s totally unexpected reaction isproactive behavior. The child is dead. He can never be brought back to life. There is no point in finding fault with the mother. Besides, if only he have taken time to putthe bottle away, this would not have happened.
No point in attaching blame. She had also lost her only child. What she needed at that moment was consolation and sympathy from the husband. That is what he gave her.
Sometimes we spend time asking who is responsible or who’s to blame, whether in arelationship, in a job or with the people we know and miss out on the warmth in human relationships we couldreceive by giving each other support.
After all, shouldn’t forgiving someone welove be the easiest thing in the world to do?
Treasure what you have. Don’t multiply pain, anguish and suffering by holding onto forgiveness. Let go of all your envies, jealousies, unwillingness to forgive, selfishness, and fears and you will find things are actuallynot as difficult as you think.
If everyone could look at life with this kind of perspective, there would be fewer problems in the world.
One morning, when the boy was around two years old, the husband saw a medicine bottle open. He was late for work so he asked the wife to cap the bottle and put it in the cupboard. The mother, preoccupied in the kitchen, totally forgot the matter.
The boy saw the bottleand playfully went to it and, fascinated withits color, drank it all. Ithappened to be a poisonous medicine meant for adults in small dosages.
When the child collapsed, the mother hurried him to the hospital, where he died. The mother was stunned; she was terrified. How would she face her husband?
When the distraught father came to the hospital and saw the dead child, he looked at his wife and utteredjust four words.
“I Love You Darling.”
The husband’s totally unexpected reaction isproactive behavior. The child is dead. He can never be brought back to life. There is no point in finding fault with the mother. Besides, if only he have taken time to putthe bottle away, this would not have happened.
No point in attaching blame. She had also lost her only child. What she needed at that moment was consolation and sympathy from the husband. That is what he gave her.
Sometimes we spend time asking who is responsible or who’s to blame, whether in arelationship, in a job or with the people we know and miss out on the warmth in human relationships we couldreceive by giving each other support.
After all, shouldn’t forgiving someone welove be the easiest thing in the world to do?
Treasure what you have. Don’t multiply pain, anguish and suffering by holding onto forgiveness. Let go of all your envies, jealousies, unwillingness to forgive, selfishness, and fears and you will find things are actuallynot as difficult as you think.
If everyone could look at life with this kind of perspective, there would be fewer problems in the world.
Girls Be Careful
Girls Be Careful
Share this please ..
I really felt that this will be very helfull :) follow this.. and be Happy and be Careful
1) What should a woman do if she finds herself alone in the company of a strange male as she prepares to enter a lift in a high-rise apartment late at night?
Experts Say: Enter the lift. If you need to reach the 13th floor, press all the buttons up to your destination. No one will dare attack you in a lift that stops on every floor.
2) What to do if a stranger tries to attack you when you are alone in your house, run into the kitchen.
Experts Say: You alone know where the chili powder and turmeric are kept.And where the knives and plates are. All these can be turned into deadly weapons. If nothing else, start throwing plates and utensils all over.
Let them break. Scream. Remember that noise is the greatest enemy of a molester. He does not want to be caught.
3} Taking an Auto or Taxi at Night.
Experts Say: Before getting into an auto at night, note down its registration number. Then use the mobile to call your family or friend and pass on the details to them in the language the driver understands .Even if no one answers your call, pretend you are in a conversation. The driver now knows someone has his details and he will be in serious trouble if anything goes wrong. He is now bound to take you home safe and sound. A potential attacker is now your de facto protector!
4}What if the driver turns into a street he is not supposed to - and you feel you are entering a danger zone?
Experts Say: Use the handle of your purse or your stole (dupatta) to wrap around his neck and pull him back. Within seconds, he will feel choked and helpless. In case you don’t have a purse or stole just pull him back by his collar. The top button of his shirt would then do the same trick.
5} If you are stalked at night.
Expert Say: enter a shop or a house and explain your predicament. If it is night and shops are not open, go inside an ATM box. ATM centers always have security guards. They are also monitored by close circuit television.
Fearing identification, no one will dare attack you.
After all, being mentally alert is the greatest weapon you can ever have.
Share this please ..
I really felt that this will be very helfull :) follow this.. and be Happy and be Careful
1) What should a woman do if she finds herself alone in the company of a strange male as she prepares to enter a lift in a high-rise apartment late at night?
Experts Say: Enter the lift. If you need to reach the 13th floor, press all the buttons up to your destination. No one will dare attack you in a lift that stops on every floor.
2) What to do if a stranger tries to attack you when you are alone in your house, run into the kitchen.
Experts Say: You alone know where the chili powder and turmeric are kept.And where the knives and plates are. All these can be turned into deadly weapons. If nothing else, start throwing plates and utensils all over.
Let them break. Scream. Remember that noise is the greatest enemy of a molester. He does not want to be caught.
3} Taking an Auto or Taxi at Night.
Experts Say: Before getting into an auto at night, note down its registration number. Then use the mobile to call your family or friend and pass on the details to them in the language the driver understands .Even if no one answers your call, pretend you are in a conversation. The driver now knows someone has his details and he will be in serious trouble if anything goes wrong. He is now bound to take you home safe and sound. A potential attacker is now your de facto protector!
4}What if the driver turns into a street he is not supposed to - and you feel you are entering a danger zone?
Experts Say: Use the handle of your purse or your stole (dupatta) to wrap around his neck and pull him back. Within seconds, he will feel choked and helpless. In case you don’t have a purse or stole just pull him back by his collar. The top button of his shirt would then do the same trick.
5} If you are stalked at night.
Expert Say: enter a shop or a house and explain your predicament. If it is night and shops are not open, go inside an ATM box. ATM centers always have security guards. They are also monitored by close circuit television.
Fearing identification, no one will dare attack you.
After all, being mentally alert is the greatest weapon you can ever have.
Heart Touching........Sachi /Jhuti Maa...:)
Heart Touching..
Ek 8 Saal Ke Bachhe Ki Maa Mar Jati Hai
Ek Din Uske Papa Ne Pucha Ki
Beta Tujhe Apni Nayi Maa Aur
Mari Hui Maa Me Kya Fark Laga ???
To Wo Ladka Bola,
Meri Nayi Maa Sachhii Hai Aur
Mari Hui Maa Jhuti Thi,,!
Ye Sunke Us Admi Ko Jhatka Sa Laga
Aur Bola "Kyu Beta , Esa Kyu Lagta Hai?
Jisne Tujhe Janm Diya Wo Jhuti Aur
Kal Ayi Hui Maa Sachhi Kyu Lagti Hai?
Ladka Bola, Jab Me Masti Karta Tha,
Tab Maa Kahti Thi
"Agar Tu Isi Tarah Masti Karega To,
Tujhe Khana Nahi Dungi"
Me Fir Bhi Bahut Masti Karta Rahta
Aur Mujhe Pure Gaanv Se Dhund Kr Laati
Apne Paas Bethakar Apne Hatho Se,
Khana Khilati Thi..!
Aur Ye Nayi Maa Kahti Hai Ki
Agar Tu Isi Tarah Masti Karega To,
Tujhe Khana Nahi Dungi"..
Aur Sach Me Usne Aaj
Mujhe 3 Din Se Khana Nahi Diya..
Monday, 8 April 2013
Might be of interest to you , if your are designing solution around social media
Growth of Pin-it social media .
Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driver for brands. That’s a good sign marketers should get their butts up to speed on the latest pinning tips and tricks.
Fortunately for you, MDGadvertising has created an infographic explaining the nooks and crannies of the social network. Many brands — such as Etsy, Real Simple, Whole Foods and West Elm — are on board and have already amassed significant followings.
This infographic explains some Pinterest basics, such as explaining what a Pin, Repin and Board are, and provides five tips. You should first decide whether Pinterest is a fit for your product. Selling life insurance? This might not be a helpful platform for you. If you think Pinterest is right for your brand, go ahead and add a “Pin It” button to your site. Make sure to use great visuals. Pin products you love but don’t sell — this site isn’t all about self-promotion. Add some early Pinterest all-stars and learn from their strategies.
You’re probably not surprised that 87% of Pinterest users are women. However, you may not realize that the site has a significant age range, with 80% of users fairly evenly distributed between 25 to 54. If you haven’t caught the Pinterest bug yet, be assured many others have. According to a comScore report, it was the fastest standalone site in history to pass the 10 million users mark, which happened in January.
Growth of Pin-it social media .
Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driver for brands. That’s a good sign marketers should get their butts up to speed on the latest pinning tips and tricks.
Fortunately for you, MDGadvertising has created an infographic explaining the nooks and crannies of the social network. Many brands — such as Etsy, Real Simple, Whole Foods and West Elm — are on board and have already amassed significant followings.
This infographic explains some Pinterest basics, such as explaining what a Pin, Repin and Board are, and provides five tips. You should first decide whether Pinterest is a fit for your product. Selling life insurance? This might not be a helpful platform for you. If you think Pinterest is right for your brand, go ahead and add a “Pin It” button to your site. Make sure to use great visuals. Pin products you love but don’t sell — this site isn’t all about self-promotion. Add some early Pinterest all-stars and learn from their strategies.
You’re probably not surprised that 87% of Pinterest users are women. However, you may not realize that the site has a significant age range, with 80% of users fairly evenly distributed between 25 to 54. If you haven’t caught the Pinterest bug yet, be assured many others have. According to a comScore report, it was the fastest standalone site in history to pass the 10 million users mark, which happened in January.
Thursday, 4 April 2013
SITE CATALYST ADD ONS
The site catlyst also includes some of the other properties like:
- Site catalyst reporting.
- Data ware house.
- Site catlyst Click Maps.
- Site catlyst Dashboard player.
- Site catlyst Direct Access.
- Site catlyst Widget
- Report Builder
Three main points in omniture implementation
1.Reporting
The reporting part includes the site metrics i.e measures of the web site like page views,visitors etc.
2.implementation
The implementation ijcludes basic implementation and custom implementation.
The analysis is done on the web site url using the web analytics tools
The reporting part includes the site metrics i.e measures of the web site like page views,visitors etc.
2.implementation
The implementation ijcludes basic implementation and custom implementation.
- js code(java script code)
- Tool administration
The analysis is done on the web site url using the web analytics tools
OMNITURE REPORT SUITE
Create a report suite,
It includes a columns like:
In google analytics that is disadvantage,the omniture tool is costly, it is a contract based,so we can ask the data loss if….
omniture has a harddisk space.
Thus the small difference we can see in omniture tool and google analytics tool in web analytics.
It includes a columns like:
- Suite id
- suite title
- url
- time zone
- estimate pageviews per day
- base currency
In google analytics that is disadvantage,the omniture tool is costly, it is a contract based,so we can ask the data loss if….
omniture has a harddisk space.
Thus the small difference we can see in omniture tool and google analytics tool in web analytics.
Competetion in business era
Competetion in business era
Many inventions and innovations are the result of the inventor’s seeing new and different relationships among objects, processes, materials, technologies and people. Example – cell phone with camera. Nokia has sold more cameras than Sony, Canon, Kodak, Samsung, Olympus, Nikon, Fuji etc., even though NOKIA’s main line of business is not cameras. Airtel has sold more music than HMV, Sa-Re-Ga-Ma etc though their main business is not music. One can’t say where the competitor is hidden – difficult to detect and even more difficult to beat!!!!!!!!!SharePoint site
A SharePoint site is a Web site that provides a central storage and collaboration space for documents, information, and ideas. A SharePoint site is a tool for collaboration, just like a telephone is a tool for communication, or a meeting is a tool for decision making. A SharePoint site helps groups of people (whether work teams or social groups) share information and work together. For example, a SharePoint site can help you:
* Coordinate projects, calendars, and schedules.
* Discuss ideas and review documents or proposals.
* Share information and keep in touch with other people.
SharePoint sites are dynamic and interactive — members of the site can contribute their own ideas and content as well as comment on or contribute to other people’s.
* Coordinate projects, calendars, and schedules.
* Discuss ideas and review documents or proposals.
* Share information and keep in touch with other people.
SharePoint sites are dynamic and interactive — members of the site can contribute their own ideas and content as well as comment on or contribute to other people’s.
The power of FLEX TRACK
1. Reduce risk and gain audit compliance.
2. Save 10-15% on the cost of your contingent workforce.
3. Obtain control over any rogue expenditure.
4. Decrease your time to hire by 5-10 days.
TRACK RECORD
1. Billions Of dollars in contingent spend managed.
2. Seamless integration with your back office.
3. Millions Of timesheets processed.
4. Tens of thousands of contractors have used flex track.
5. SAS 70 /CICA 5970 TYPE II COMPLIANT.
Flex track is a fully automated MSP, VMS and back-office processing services company that helps Global 2000 clients and employment agencies manage their contingent workforce. Flex track makes contractor and vendor management easy.
2. Save 10-15% on the cost of your contingent workforce.
3. Obtain control over any rogue expenditure.
4. Decrease your time to hire by 5-10 days.
TRACK RECORD
1. Billions Of dollars in contingent spend managed.
2. Seamless integration with your back office.
3. Millions Of timesheets processed.
4. Tens of thousands of contractors have used flex track.
5. SAS 70 /CICA 5970 TYPE II COMPLIANT.
Flex track is a fully automated MSP, VMS and back-office processing services company that helps Global 2000 clients and employment agencies manage their contingent workforce. Flex track makes contractor and vendor management easy.
Products of omniture
Site Catalyst, Omniture’s software as a service application, offers Web analytics (client-side analytics).
Search Center+ assists with paid search and content network optimization in systems such as Google’s AdWords, Yahoo! Search Marketing, Microsoft Ad Center, and Facebook Ads.
Data Warehouse, data warehousing of Site Catalyst data.
Test&Target, A/B and MVT (multi-variate testing), derived from Offermatica
Test&Target 1:1, Omniture’s main behavioural targeting solution, derived in part from Touch Clarity, drills down to the individual level of testing.
Discover, an advanced segmentation tool.
Insight, a multichannel segmentation tool (both client-side and server-side analytics). Formerly called Discover on Premise, it was derived from Omniture’s Visual Sciences acquisition in 2007.
Insight for Retail, an Insight offering geared toward multiple online and offline retail channels.
Genesis, a third-party data integration tool (the majority of integrations work with Site Catalyst).
Recommendations offers automated product and content recommendations.
Site Search, an on-demand enterprise search product.
Merchandising, a search and navigation offering for online stores.
Publish, for web content management.
Survey, to gather visitor sentiment.
DigitalPulse, a Web analytics code configuration monitoring tool.
VISTA, server-side analytics.
Search Center+ assists with paid search and content network optimization in systems such as Google’s AdWords, Yahoo! Search Marketing, Microsoft Ad Center, and Facebook Ads.
Data Warehouse, data warehousing of Site Catalyst data.
Test&Target, A/B and MVT (multi-variate testing), derived from Offermatica
Test&Target 1:1, Omniture’s main behavioural targeting solution, derived in part from Touch Clarity, drills down to the individual level of testing.
Discover, an advanced segmentation tool.
Insight, a multichannel segmentation tool (both client-side and server-side analytics). Formerly called Discover on Premise, it was derived from Omniture’s Visual Sciences acquisition in 2007.
Insight for Retail, an Insight offering geared toward multiple online and offline retail channels.
Genesis, a third-party data integration tool (the majority of integrations work with Site Catalyst).
Recommendations offers automated product and content recommendations.
Site Search, an on-demand enterprise search product.
Merchandising, a search and navigation offering for online stores.
Publish, for web content management.
Survey, to gather visitor sentiment.
DigitalPulse, a Web analytics code configuration monitoring tool.
VISTA, server-side analytics.
Omniture dashboard
The dashboard will be delivered to executives daily and will trend the page views for each page against the previous day as well as the previous same day of the week.
Part 1: Getting the Data
Part 2: Storing the Data
Part 3: Building the Dashboard
In Part 1, we will review how to extract data from your Omniture Site Catalyst report suite using the Site Catalyst Reporting API.
What you will need:
→Understanding of Omniture’s REST API
→Access to a Site Catalyst report suite with data
→A Site Catalyst user with Web Service Access rights
→A server running PHP
→A working knowledge of PHP
→SimpleRestClient.class.php
Part 1: Getting the Data
Part 2: Storing the Data
Part 3: Building the Dashboard
In Part 1, we will review how to extract data from your Omniture Site Catalyst report suite using the Site Catalyst Reporting API.
What you will need:
→Understanding of Omniture’s REST API
→Access to a Site Catalyst report suite with data
→A Site Catalyst user with Web Service Access rights
→A server running PHP
→A working knowledge of PHP
→SimpleRestClient.class.php
Aglient technologies using UNICA
The Agilent Technologies are doing Life Science Analysis, Chemical Analysis and Electronic Test and Equipments.
They need support In Unica Campaign Management and eMessage implementation in Unica Production and Testing Environment.
Products and Services
1. Marketing Platform
2. Campaign
3. e Message
4. Reports
5. Support
Unica Campaignis a Web-based Enterprise Marketing Management (EMM) solution that consists of a back-end server, a web server, an ActiveX client, and Unica Marketing Platform security. Unica Campaign enables users to design, execute, and analyze direct marketing campaigns.
e MessageThe Unica eMessage uses the campaign management capabilities to email and mobile channels with the help of the Unica hosted services. Unica eMessage and Unica campaign access Unica hosted services only over SSL (Secure Socket Layer) and only through a specific URL reserved by Unica for your exclusive use.
Unica Hosted ServicesUnica Hosted Services is the collection of servers, back end components, and databases required to assemble, transmit, and track personalized email.
Services provided by Unica Hosted ServicesUnica Hosted Services provides many of the services and interfaces required to create,test, and execute eMessage mailings, including the following.
• eMessage Document Composer
• eMessage user interface elements, including mailing tabs and the eMessageMailings page
• Email transmission
• Execution History report
• Delivery tracking
• Link tracking
• Email deliverability monitoring
They need support In Unica Campaign Management and eMessage implementation in Unica Production and Testing Environment.
Products and Services
1. Marketing Platform
2. Campaign
3. e Message
4. Reports
5. Support
Unica Campaignis a Web-based Enterprise Marketing Management (EMM) solution that consists of a back-end server, a web server, an ActiveX client, and Unica Marketing Platform security. Unica Campaign enables users to design, execute, and analyze direct marketing campaigns.
e MessageThe Unica eMessage uses the campaign management capabilities to email and mobile channels with the help of the Unica hosted services. Unica eMessage and Unica campaign access Unica hosted services only over SSL (Secure Socket Layer) and only through a specific URL reserved by Unica for your exclusive use.
Unica Hosted ServicesUnica Hosted Services is the collection of servers, back end components, and databases required to assemble, transmit, and track personalized email.
Services provided by Unica Hosted ServicesUnica Hosted Services provides many of the services and interfaces required to create,test, and execute eMessage mailings, including the following.
• eMessage Document Composer
• eMessage user interface elements, including mailing tabs and the eMessageMailings page
• Email transmission
• Execution History report
• Delivery tracking
• Link tracking
• Email deliverability monitoring
java script code for running the tool debugger of omniture
javascript:void(window.open(%22%22,%22dp_debugger%22,%22width=600,height=600,location=0,menubar=0,
status=1,toolbar=0,resizable=1,scrollbars=1%22).document.write(%22%3Cscript%20language=\%22JavaScript\
%22%20id=dbg%20src=\%22http://www.digitalpulse.omniture.com/dp/debugger.js\%22%3E%3C/%22+%22script%3E%22));
Social Media Sentiment Metrics
The social media in the web analytics:
Almost all of the social media monitoring (listening) tools provide following metrics to help you understand the sentiment of the conversations about your brand in social media.
However, these numbers are not KPIs. For example, if one day there are 100 negative conversation about your brand and the next day you have 50 negative conversations then what does it really mean? On the surface it looks like you have done something good to bring down the negative conversations by 50%. Is it really true though?
To fully understand those numbers we need a little more context. Looking at the total number of conversations about your brand might provide some context. Say, there were total 200 conversations about our brand on day1 and 100 on day two. If we take percentage or ratio of positive conversation to total conversations and ratio of negative conversation to total conversation we find that we did exactly the same on both the day.
On Day 1: Negative Conversations/Total Conversation Ratio = 100/200 = 50%
On Day 2: Negative Conversations/Total Conversation is 50/100 = 50%
As you can see these ratios or percentages provide much more information than the raw number did. Even though raw negative mentions were down, as a percentage your negative conversation were about the same on both the days. This is where many social media analysts and marketers stop and use the above 5 metrics as KPIs. Let’s relist the 5 KPIs discussed so far
So as you can see, in this case raw numbers are a better indicator than the percentages or ratios. So you can see how none of the above 5 KPIs provide an accurate view of sentiments of conversations in the social media. We need a better KPI.
Sentiment Indicator
I use another KPI, that I call “Sentiment Indicator” or “Sentiment Index”, which in my opinion, is a better indicator of sentiment then other metrics that we discussed. Here is how I calculate “Sentiment Indicator”:
Sentiment Indicator = (Positive Conversations – Negative Conversations)/(Positive Conversations + Negative Conversations)
(Note: Even though neutral comments are still good for analysis, I do not use them in my calculations of Sentiment Indicator.)
Using our example above Day 1, The Sentiment Index will be 10-5/(10+5) = 33%, which is exactly the same as that on the Day 2.
This metrics is more actionable than other metrics. If it goes in negative direction that means we are getting higher number of negatives as compared to positives and it is time to get into action. If it goes in the positive direction then we must be doing something good and time to find out what that is. Also, many times I will use the volume of conversation along with it to make sure that while we are maximizing the positive conversation we are also enabling the total conversation volume to go up.
Almost all of the social media monitoring (listening) tools provide following metrics to help you understand the sentiment of the conversations about your brand in social media.
- Total number of conversation or mentions about a brand, product or topic
- Number of positive conversations or mentions about a brand, product or topic e.g. a tweet saying: I love brand ABC
- Number of negative conversations or mentions about a brand, product or topic e.g. a tweet saying I hate brand ABC
However, these numbers are not KPIs. For example, if one day there are 100 negative conversation about your brand and the next day you have 50 negative conversations then what does it really mean? On the surface it looks like you have done something good to bring down the negative conversations by 50%. Is it really true though?
To fully understand those numbers we need a little more context. Looking at the total number of conversations about your brand might provide some context. Say, there were total 200 conversations about our brand on day1 and 100 on day two. If we take percentage or ratio of positive conversation to total conversations and ratio of negative conversation to total conversation we find that we did exactly the same on both the day.
On Day 1: Negative Conversations/Total Conversation Ratio = 100/200 = 50%
On Day 2: Negative Conversations/Total Conversation is 50/100 = 50%
As you can see these ratios or percentages provide much more information than the raw number did. Even though raw negative mentions were down, as a percentage your negative conversation were about the same on both the days. This is where many social media analysts and marketers stop and use the above 5 metrics as KPIs. Let’s relist the 5 KPIs discussed so far
- Total Conversation about a brand, product or topic
- Number of Positive Conversations about a brand, product or topic
- Number of Negative Conversations about a brand, product or topic
- Ratio or Percentage of Negative Conversations/Total Conversation
- Ratio or Percentage of Positive Conversations/Total Conversations
- Day 1
Total Conversations: 1000
Negative Conversation: 5
Positive Conversations: 10
Negative/Total Conversation = 5/1000 = 0.5%
Positive/Total Conversation = 10/1000 = 1% - Day 2
Total Conversations: 1500
Negative Conversation: 5
Positive Conversations: 10
Negative/Total Conversation = 5/1500 = 0.33%
Positive/Total Conversation = 10/1500 = 0.67%
So as you can see, in this case raw numbers are a better indicator than the percentages or ratios. So you can see how none of the above 5 KPIs provide an accurate view of sentiments of conversations in the social media. We need a better KPI.
Sentiment Indicator
I use another KPI, that I call “Sentiment Indicator” or “Sentiment Index”, which in my opinion, is a better indicator of sentiment then other metrics that we discussed. Here is how I calculate “Sentiment Indicator”:
Sentiment Indicator = (Positive Conversations – Negative Conversations)/(Positive Conversations + Negative Conversations)
(Note: Even though neutral comments are still good for analysis, I do not use them in my calculations of Sentiment Indicator.)
Using our example above Day 1, The Sentiment Index will be 10-5/(10+5) = 33%, which is exactly the same as that on the Day 2.
This metrics is more actionable than other metrics. If it goes in negative direction that means we are getting higher number of negatives as compared to positives and it is time to get into action. If it goes in the positive direction then we must be doing something good and time to find out what that is. Also, many times I will use the volume of conversation along with it to make sure that while we are maximizing the positive conversation we are also enabling the total conversation volume to go up.
Web analytics products in Omniture implementation
1.site catalyst :It is an entry level,it is a real time data,which is limited,here limitation of how many keylevels we can see.
2.Discover:Segmentation capability is there,sampled data .high level analysis.
3.Data warehouse:Exact number of count is there,it takes long time to generate or reflect.
For this three ,implemnetation is same.
2.Discover:Segmentation capability is there,sampled data .high level analysis.
3.Data warehouse:Exact number of count is there,it takes long time to generate or reflect.
For this three ,implemnetation is same.
Phases of Webanalytics
1.Consulting
Understanding the bussiness problem and getting the solution.
Inputs from us and inputs from them.
The gaps have to be studied.
Understand the reasons how they fail.
2.Implementation
3.Analysis of data and reporting
4.Optimization.
5.Maintaince
Feedback or changes any required.
Understanding the bussiness problem and getting the solution.
Inputs from us and inputs from them.
The gaps have to be studied.
Understand the reasons how they fail.
2.Implementation
3.Analysis of data and reporting
4.Optimization.
5.Maintaince
Feedback or changes any required.
Perspective or Aspects of Web Analytics
1.Code
2.Bussiness
3.Strategy
a.Tactical aspect
b.Strategic aspect
c.Operational aspect
2.Bussiness
3.Strategy
a.Tactical aspect
b.Strategic aspect
c.Operational aspect
Campaign management Ads
House ads 
ublishing home or their own products.
Ex: GOOGLE publishing Google chrome ublishing home or their own products.It is also known as open campaign.
Road block campaign ads:
The same ad in all places like in LB,MPU,Dynamic(overlay ad),sky scrapper ad
The flas ad is a limit of 40 kb,or 15 secs ad.
Third party ads:
Design according to the requirement .which is more appropriate etc.
Edge Rank Score in Social media
Increasing the affinity between your content and your audience is no easy task. However, there are certainly a number of key tactics that can be employed to better your chances of increasing engagement and as a result improving the EdgeRank score that your content and page carries.
Assets - Facebook posts that include videos, photos and links carry more weight than posts without. As a result, it has now become important to not only draft the right content, but to also ensure that you have the right assets to accompany your posts. Additionally, from a user experience point-of-view, creating assets that jump out of user news feeds due to intriguing and unique visuals are far more likely to receive engagement and grab the attention of users than those that are simply stand-alone text or links.
Include a clear call-to-action - Something that a large number of brand pages still don’t make the most of is the simple use of a clear or exciting call-to-action within wall posts. Often, the simplest calls to action such as ‘click Like’ or ‘this versus that’ turn out to be the most engaging. As a result, these types of ‘high engagement’ posts should regularly be balanced with more detailed posts on an ongoing basis. However, even when posting a more detailed post, including a call-to-action is essential in order to increase the chances of reaching the most effective level of engagement.
Variety - Adding variety to the types of posts not only makes for a richer user experience but also contributes significantly to your EdgeRank score. A few examples of different types of posts include videos, images, polls and links. Of course, within each of these types of posts there is then another layer – in that each video, image or link posted should also be different from the next. It’s always a good idea to minimise the repetition of assets as much as possible.
Links - It is important to include links where relevant within posts, however, linking to the same source more than once should always be avoided. Despite the common misconception that your Facebook page can be used to constantly drive traffic towards a particular web page or promotion via a link, the more frequent the same link is used, the less weight it actually carries. As a result, it is less likely future posts including that link will show up within user news feeds. Using link shorteners such as bit.ly to change the link can have a slightly positive effect, however, this is only slight.
Timing & frequency - Monitoring your posts to find out what is the best time to reach your audience is also very important, as the longer the content has been posted, the less weight it carries. Additionally, experimenting with the frequency of posting helps to ensure content strategies are more effective by discovering how many posts is the optimum amount to put out each day and week. Posting too much can often appear spammy and should always be avoided. However, if you are not posting enough you may be missing out on opportunities to reach your audience. Finding this balance is key.
With an increasing number of brands looking to social media as a key part of their overall marketing and PR campaigns, it is important to always keep in mind the fact that Facebook and the way it works as a platform is constantly evolving. In light of this, the introduction of key algorithm changes such as EdgeRank mean that, for brands and social media agencies, the key is to not only stay up-to-date with how these algorithms work, but also to become adaptable in their approach, constantly monitoring and tweaking their tactics in order to ensure that each social media outreach campaign is as effective as possible. As a result, the key factor at the heart of any successful Facebook campaign is still engagement and the creation of content that is exciting, unique, and interactive.
Assets - Facebook posts that include videos, photos and links carry more weight than posts without. As a result, it has now become important to not only draft the right content, but to also ensure that you have the right assets to accompany your posts. Additionally, from a user experience point-of-view, creating assets that jump out of user news feeds due to intriguing and unique visuals are far more likely to receive engagement and grab the attention of users than those that are simply stand-alone text or links.
Include a clear call-to-action - Something that a large number of brand pages still don’t make the most of is the simple use of a clear or exciting call-to-action within wall posts. Often, the simplest calls to action such as ‘click Like’ or ‘this versus that’ turn out to be the most engaging. As a result, these types of ‘high engagement’ posts should regularly be balanced with more detailed posts on an ongoing basis. However, even when posting a more detailed post, including a call-to-action is essential in order to increase the chances of reaching the most effective level of engagement.
Variety - Adding variety to the types of posts not only makes for a richer user experience but also contributes significantly to your EdgeRank score. A few examples of different types of posts include videos, images, polls and links. Of course, within each of these types of posts there is then another layer – in that each video, image or link posted should also be different from the next. It’s always a good idea to minimise the repetition of assets as much as possible.
Links - It is important to include links where relevant within posts, however, linking to the same source more than once should always be avoided. Despite the common misconception that your Facebook page can be used to constantly drive traffic towards a particular web page or promotion via a link, the more frequent the same link is used, the less weight it actually carries. As a result, it is less likely future posts including that link will show up within user news feeds. Using link shorteners such as bit.ly to change the link can have a slightly positive effect, however, this is only slight.
Timing & frequency - Monitoring your posts to find out what is the best time to reach your audience is also very important, as the longer the content has been posted, the less weight it carries. Additionally, experimenting with the frequency of posting helps to ensure content strategies are more effective by discovering how many posts is the optimum amount to put out each day and week. Posting too much can often appear spammy and should always be avoided. However, if you are not posting enough you may be missing out on opportunities to reach your audience. Finding this balance is key.
With an increasing number of brands looking to social media as a key part of their overall marketing and PR campaigns, it is important to always keep in mind the fact that Facebook and the way it works as a platform is constantly evolving. In light of this, the introduction of key algorithm changes such as EdgeRank mean that, for brands and social media agencies, the key is to not only stay up-to-date with how these algorithms work, but also to become adaptable in their approach, constantly monitoring and tweaking their tactics in order to ensure that each social media outreach campaign is as effective as possible. As a result, the key factor at the heart of any successful Facebook campaign is still engagement and the creation of content that is exciting, unique, and interactive.
Phases in Campaign
1.Requirement gathering
2.planning phase
3.Execution phase
4.Analyzing phase
5.Reporting phase
6.Return on investment(ROI)
Once campaign is completed QA(quality assurance) have to check it out.
order id have a placements
160*600
720*90
300*250
FOR this single or multiple creatives assaigned.
CPM(COST PER 1000 IMPRESSIONS)
CPC(COST PER CLICK)
CDA(COST PER ACTION) like conversion taking place,form filling,interaction with add
CPD(COST PER DAY)
2.planning phase
3.Execution phase
4.Analyzing phase
5.Reporting phase
6.Return on investment(ROI)
Once campaign is completed QA(quality assurance) have to check it out.
order id have a placements
160*600
720*90
300*250
FOR this single or multiple creatives assaigned.
CPM(COST PER 1000 IMPRESSIONS)
CPC(COST PER CLICK)
CDA(COST PER ACTION) like conversion taking place,form filling,interaction with add
CPD(COST PER DAY)
Reasons of Underdelivery and Overdelivery
UNDERDELIVERY REASONS
1. Target audience not met
2.It is not so impressive or creative.
3. Road block
OVERDELIVERY REASONS
More than impressions which is assumed thus money is waste or gone.Hence stop the campaign and use the road block ad.
The reason may be it is regular no other campaign is there thus it is a over delivery.
1. Target audience not met
2.It is not so impressive or creative.
3. Road block
OVERDELIVERY REASONS
More than impressions which is assumed thus money is waste or gone.Hence stop the campaign and use the road block ad.
The reason may be it is regular no other campaign is there thus it is a over delivery.
Web analytics tools
1.Atlas NetConversions.
2.AWStats.
3.CheetahMail-SiteClarity.
4.Clicklab
5.ClickTracks
6.Coremetrics
7.Crmmetrics
8.DoubleClick
9.ecommStats Web Analytics
10.Fair Issac Corporation
11.Fireclick
12.Google Analytics
13.iCrossing-interest2Action
14.Manticore Technology-virtual Touchstone
15.MAXAMINE
16.MetriServe
17.NetTracker
18.NextStage Global LTD
19.Omniture Site Catalyst.
20.Opentracker
21.Optimost
22.Sawmill.
23.ShinyStat.
24.SiteSpect.
25.Tacoda.
26.Traffic Market Place.
27.Unica.
28.VisitorVille.
29.Web Trends Inc.
thus the web analytics tools….
2.AWStats.
3.CheetahMail-SiteClarity.
4.Clicklab
5.ClickTracks
6.Coremetrics
7.Crmmetrics
8.DoubleClick
9.ecommStats Web Analytics
10.Fair Issac Corporation
11.Fireclick
12.Google Analytics
13.iCrossing-interest2Action
14.Manticore Technology-virtual Touchstone
15.MAXAMINE
16.MetriServe
17.NetTracker
18.NextStage Global LTD
19.Omniture Site Catalyst.
20.Opentracker
21.Optimost
22.Sawmill.
23.ShinyStat.
24.SiteSpect.
25.Tacoda.
26.Traffic Market Place.
27.Unica.
28.VisitorVille.
29.Web Trends Inc.
thus the web analytics tools….
About Atlas NetConversions Web Analytics tool
Increase your web site performance & sales.
Atlas NetConversions web site usability solutions that pinpoint
actions to take on your site to decrease lost revenues and to increase
sales.
Atlas NetConversions is a suite of data-driven web site usability and
optimization solutions that enable businesses, like ESPN and T-Mobile,
to increase their web site performance and sales and to decrease their
cost per acquisition.
To learn how Atlas NetConversions can help you enable sustainable,
incremental impact to your site performance, sales, and CPA,
Visit http://www.atlassolutions.com/
Atlas NetConversions web site usability solutions that pinpoint
actions to take on your site to decrease lost revenues and to increase
sales.
Atlas NetConversions is a suite of data-driven web site usability and
optimization solutions that enable businesses, like ESPN and T-Mobile,
to increase their web site performance and sales and to decrease their
cost per acquisition.
To learn how Atlas NetConversions can help you enable sustainable,
incremental impact to your site performance, sales, and CPA,
Visit http://www.atlassolutions.com/
About AWStats Web Analytics tool
AWStats is a free powerful and featureful tool that generates advanced web,
streaming, ftp or mail server statistics, graphically. This log analyzer works as
a CGI or from command line and shows you all possible information your log
contains, in few graphical web pages. It uses a partial information file to be
able to process large log files, often and quickly. It can analyze log files from
all major server tools like Apache log files (NCSA combined/XLF/ELF log
format or common/CLF log format), WebStar, IIS (W3C log format) and a lot of
other web, proxy, wap, streaming servers, mail servers and some ftp servers.
Visit: http://awstats.sourceforge.net/
streaming, ftp or mail server statistics, graphically. This log analyzer works as
a CGI or from command line and shows you all possible information your log
contains, in few graphical web pages. It uses a partial information file to be
able to process large log files, often and quickly. It can analyze log files from
all major server tools like Apache log files (NCSA combined/XLF/ELF log
format or common/CLF log format), WebStar, IIS (W3C log format) and a lot of
other web, proxy, wap, streaming servers, mail servers and some ftp servers.
Visit: http://awstats.sourceforge.net/
Solution by Type of Web Analytics Tools
1.PAGE TAGGING
Code executes when visitor visits or browse the web site.
2.LOG FILES
Activities of user are stored in web server
3.HYBRID
Combination of Page tagging and log files.
Code executes when visitor visits or browse the web site.
2.LOG FILES
Activities of user are stored in web server
3.HYBRID
Combination of Page tagging and log files.
- Google and Omniture use the PAGE TAGGING.
- Web Trends and Unica uses both PAGE TAGGING AND LOG FILES.
web analytics google
web analytics google
Google’s new encrypted search for logged in users now appears to be blocking a much higher percentage of search terms than when it initially rolled out two weeks ago. In some cases, it might even be higher than the 10% or less figure that the company initially predicted might be impacted.
http://searchengineland.com/encrypted-search-terms-hit-google-analytics-99685
http://searchengineland.com/encrypted-search-terms-hit-google-analytics-99685
Clipboard Hack Problem
Hi ,
*Ctrl+C may be the most important work we do everyday J. But it’s not a very safe thing to do. Read on to know why.
What happens when you press Ctrl+C while you are online.
We do copy various data by Ctrl + C for pasting
elsewhere. This copied data is stored in clipboard and is accessible from
the net by a combination of Javascripts and ASP.
This is called clipboard hack problem.
*Just try this:*
1. Copy any text by Ctrl + C
2. Click the Link: http://www.sourcecodesworld.com/special/clipboard.asp
3. You will see the text you copied was accessed by this web page.
*Surprised!* I know you are because i was also surprised to see it.
Do not keep sensitive data (like passwords, credit card numbers, PIN etc.) in the
clipboard while surfing the web. It is extremely easy to extract the text
stored in the clipboard to steal your sensitive information.
Spread this information to as many friends as you can, to save them from online frauds!
It is true, text you last copied for pasting (copy & paste) can be stolen
when you visit web sites using a combination of JavaScript and ASP (or PHP,
or CGI) to write your possible sensitive data to a database on another
server.
*How Cipboard Hack is done?*
The Clipboard hack is done by the following Source Code:
*<script language=”JavaScript”>
var content = clipboardData.getData(”Text”);
alert(content);
</script>
How to safeguard yourself from Clipboard Hack Problem?*
To avoid clipboard hack problem, do the following:
1. Go to internet options->security.
2. Press custom level.
3. In the security settings, select disable under Allow paste operations via
script/Allow programmatic clipboard access. (Scripting sub heading)
Now the contents of your clipboard are safe.
Interestingly, this hack works only on internet explorer, and not on Mozilla
Firefox browser.
*Ctrl+C may be the most important work we do everyday J. But it’s not a very safe thing to do. Read on to know why.
What happens when you press Ctrl+C while you are online.
We do copy various data by Ctrl + C for pasting
elsewhere. This copied data is stored in clipboard and is accessible from
the net by a combination of Javascripts and ASP.
This is called clipboard hack problem.
*Just try this:*
1. Copy any text by Ctrl + C
2. Click the Link: http://www.sourcecodesworld.com/special/clipboard.asp
3. You will see the text you copied was accessed by this web page.
*Surprised!* I know you are because i was also surprised to see it.
Do not keep sensitive data (like passwords, credit card numbers, PIN etc.) in the
clipboard while surfing the web. It is extremely easy to extract the text
stored in the clipboard to steal your sensitive information.
Spread this information to as many friends as you can, to save them from online frauds!
It is true, text you last copied for pasting (copy & paste) can be stolen
when you visit web sites using a combination of JavaScript and ASP (or PHP,
or CGI) to write your possible sensitive data to a database on another
server.
*How Cipboard Hack is done?*
The Clipboard hack is done by the following Source Code:
*<script language=”JavaScript”>
var content = clipboardData.getData(”Text”);
alert(content);
</script>
How to safeguard yourself from Clipboard Hack Problem?*
To avoid clipboard hack problem, do the following:
1. Go to internet options->security.
2. Press custom level.
3. In the security settings, select disable under Allow paste operations via
script/Allow programmatic clipboard access. (Scripting sub heading)
Now the contents of your clipboard are safe.
Interestingly, this hack works only on internet explorer, and not on Mozilla
Firefox browser.
A friend?
A friend?……..
A lovely story about friendship……
friendship is a wonderful gift given by god??
At first i friendshiped with one who takes care of me like a princess.That same friend became sadist/wild when i am friendshipping with another persons.
He start torching me in silly things, making me alone,i should not talk with anyother even parents also.I should be alone and always chit chatting with him only.Even if he will be busy also at that time i should sit idle but i should not chat or talk with anyother.
I cant give my money to my parents i cant add them i cant talk with them i cant go to my home…what is this???
My freedom is lost………………………………………….
And he says that he is a great friend.
A lovely story about friendship……
friendship is a wonderful gift given by god??
At first i friendshiped with one who takes care of me like a princess.That same friend became sadist/wild when i am friendshipping with another persons.
He start torching me in silly things, making me alone,i should not talk with anyother even parents also.I should be alone and always chit chatting with him only.Even if he will be busy also at that time i should sit idle but i should not chat or talk with anyother.
I cant give my money to my parents i cant add them i cant talk with them i cant go to my home…what is this???
My freedom is lost………………………………………….
And he says that he is a great friend.
Targeting Advertisement
Targeting means relevance.
Different types of targeting includes:
*Demographic targeting
In this we target according to
.Age
.Gender
.Income
.Occupation
.Household Size
*Contextual targeting
For example Shampoo ads next to articles of haircare.
*Behavioural targeting
According to the visitor behaiour the ads will be displayed.for instance how he/she is searching, going to websites,from which page to which page navigation is going and so on.
*Geographic target
In this we target according to
.DMA(designated market zone)
.Area code
.Time Zone
.Country,city,pin code
.IP Address
*Day part targeting
According to time/parts for instance 8pm-10pm
*Affinity targeting
Running ads on fan sites.
*Misc targeting
This are high revenue ads.
This ads contniously appears.
The vistor can not skip this ad they must see that ad.
Different types of targeting includes:
*Demographic targeting
In this we target according to
.Age
.Gender
.Income
.Occupation
.Household Size
*Contextual targeting
For example Shampoo ads next to articles of haircare.
*Behavioural targeting
According to the visitor behaiour the ads will be displayed.for instance how he/she is searching, going to websites,from which page to which page navigation is going and so on.
*Geographic target
In this we target according to
.DMA(designated market zone)
.Area code
.Time Zone
.Country,city,pin code
.IP Address
*Day part targeting
According to time/parts for instance 8pm-10pm
*Affinity targeting
Running ads on fan sites.
*Misc targeting
This are high revenue ads.
This ads contniously appears.
The vistor can not skip this ad they must see that ad.
Basic PPC(pay per click) tool
1)Google Adwords
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
https://adwords.google.co.in/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS
http://www.vertster.com/adwords-tool/
https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US<mpl=regionalc&passive=true&ifr=false&alwf=true&continu-e=https://adwords.google.com/um/gaiaauth?apt%3DNone
2)MSN AdCenter
http://advertising.microsoft.com/small-business/support-center/adcenter-downloads/adcenter-desktop
https://adcenter.microsoft.com/
3)Yahoo search marketing
http://advertisingcentral.yahoo.com/searchmarketing/international
http://www.pixelfast.com/overture/
http://antezeta.com/news/yahoo-search-marketing-tools
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
https://adwords.google.co.in/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS
http://www.vertster.com/adwords-tool/
https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US<mpl=regionalc&passive=true&ifr=false&alwf=true&continu-e=https://adwords.google.com/um/gaiaauth?apt%3DNone
2)MSN AdCenter
http://advertising.microsoft.com/small-business/support-center/adcenter-downloads/adcenter-desktop
https://adcenter.microsoft.com/
3)Yahoo search marketing
http://advertisingcentral.yahoo.com/searchmarketing/international
http://www.pixelfast.com/overture/
http://antezeta.com/news/yahoo-search-marketing-tools
CORE SERVICES OF WEB ANALYTICS
The core services in the projects of web analytics include SEO,Omniture Site Catlyst implementation,Analytics tool implementation,Web analytics Reporting,Tea leaf ,Web trends,web analytics,PPC(pay per click),implementation and support etc.
keyword search
In web analytics KEYWORD SEARCH is major work.
There are two types of keywords ORGANIC KEYWORDS and PPC KEYWORDS.
We have to know the mind set of people how they search for a particular item.we have to analyze it.
for example some searching for what type of food to eat while pregant some use the keyword like food to eat when pregant and some use diet for pregant women.
For the keyword “Food to eat when pregant” which is a PPC(pay per click) keyword the PPC visits are 2 and SERP(search engine result page ) is 39.we can find this in google.com by writing this keyword in google.com and searching where our website place this is an instance of huggies.com
For the keyword “Diet for pregant women” PPC VISITS are 2 and SERP is nil for the huggies.com
There are two types of keywords ORGANIC KEYWORDS and PPC KEYWORDS.
We have to know the mind set of people how they search for a particular item.we have to analyze it.
for example some searching for what type of food to eat while pregant some use the keyword like food to eat when pregant and some use diet for pregant women.
For the keyword “Food to eat when pregant” which is a PPC(pay per click) keyword the PPC visits are 2 and SERP(search engine result page ) is 39.we can find this in google.com by writing this keyword in google.com and searching where our website place this is an instance of huggies.com
For the keyword “Diet for pregant women” PPC VISITS are 2 and SERP is nil for the huggies.com
Tools in web analytics
Web analtics is a analysis and reporting of internet data to know the web pages usage.
To analysize the internet data we use some tools like
Omniture,
Omniture site catlyst,Insight and Test and Target,
Omniture SiteCatalyst & Discover,
Web trends(versions of Web trends like (web trends op 8 od 9 and 10)),
IBP-Internet Business Promoter tool,
Webspyder,
Tea leaf,
adwords,
Core Metrics,
Google/Bing/Yahoo Web Master Tools,
XENU,Coremetrics,
Bazaar Voice,
Adobe SiteCatalyst,
Ensighten,
Unica and so on.
To analysize the internet data we use some tools like
Omniture,
Omniture site catlyst,Insight and Test and Target,
Omniture SiteCatalyst & Discover,
Web trends(versions of Web trends like (web trends op 8 od 9 and 10)),
IBP-Internet Business Promoter tool,
Webspyder,
Tea leaf,
adwords,
Core Metrics,
Google/Bing/Yahoo Web Master Tools,
XENU,Coremetrics,
Bazaar Voice,
Adobe SiteCatalyst,
Ensighten,
Unica and so on.
web analytics
The tools of web analytics are updated daily.some of the tools are:
· Zoom Rank – Keyword Monitoring Tool
· WebSpyder – To backup sites
· IBP – Directory submission tool
· Zoom Rank – Keyword Monitoring Tool
· WebSpyder – To backup sites
· IBP – Directory submission tool
updates in web analytics
Using http://www.hovers.com we can get bussiness solutions and sales of particular company.The hovers.com is related to companies,industries,people.
The category website onlinejeddah.com which is used for comparision analysis.
To know the compatetors according to traffic analysis we can use the google finnace(http://www.google.com\finanace)
The 2011 webanalytics review product comparisons http://webanalytics-review.toptenreviews.com.
The category website onlinejeddah.com which is used for comparision analysis.
To know the compatetors according to traffic analysis we can use the google finnace(http://www.google.com\finanace)
The 2011 webanalytics review product comparisons http://webanalytics-review.toptenreviews.com.
proof of concept(poc) in web analytics
It includes background and understand of the website thoroughly.
we need to know what is the problem in website by analysing the website in the customer point of view.
The drawbacks has to known and what are the improvements have to be done is to be analyzed.
The drawbacks of the website like banklinks will be less and attractiveness of webpages will be less then we have to improve it.
Improvement oopourtunities is done like this.
Next step in poc is intial concepts is to be known.
Next step is Solution Approach which means we have to overcome the drawbacks of the websites by analyzing and reporting it and giving recomonndations on analysis of website.
we have to note it down what are the observations came and after that we have to give appropriate aproach or solution for it.
Next step is project plan.
Project plan is done with the help of user interface concepts.
Next step is Pricing it is regarding the website pricing.
And last step is Assumption,assumption means at last what we find in the website ,what we assumed is mentioned.
we need to know what is the problem in website by analysing the website in the customer point of view.
The drawbacks has to known and what are the improvements have to be done is to be analyzed.
The drawbacks of the website like banklinks will be less and attractiveness of webpages will be less then we have to improve it.
Improvement oopourtunities is done like this.
Next step in poc is intial concepts is to be known.
Next step is Solution Approach which means we have to overcome the drawbacks of the websites by analyzing and reporting it and giving recomonndations on analysis of website.
we have to note it down what are the observations came and after that we have to give appropriate aproach or solution for it.
Next step is project plan.
Project plan is done with the help of user interface concepts.
Next step is Pricing it is regarding the website pricing.
And last step is Assumption,assumption means at last what we find in the website ,what we assumed is mentioned.
Analytics Observation
Analytics Observation includes Traffic trends,Search analytics,User Engagement.
All these observations source is www.alexa.com
The main objective of analytics include understanding customer engagement,improving customer loyality,knowing channel measurement.
The observations and the recommadiations is included.
Google adplanner is used in the analytics observation which says about the traffic statistics,Top keyphrases.
All these observations source is www.alexa.com
The main objective of analytics include understanding customer engagement,improving customer loyality,knowing channel measurement.
The observations and the recommadiations is included.
Google adplanner is used in the analytics observation which says about the traffic statistics,Top keyphrases.
SEO(search engine optimization) & Webanalytics
What is Internet marketing?
It is also known as digital marketing, web marketing, online marketing, search marketing or e-marketing.It refers to marketing of products and services over the internet.
SEM(serach engine marketing) is a combination of SEO and PPC(pay per click).
SEO is organic and PPC is inorganic.
ON PAGE SEO( changes within our control) & OFF PAGE SEO(changes is not within our control).
BACKLINKS is incoming links to the website.
website analysis includes
DONT INDEX(useless pages)
NO FOLLOW
NO INDEX
NO ARCHIEVE
*Accessability
*Primary content element integrity.
*Genral crawling items.
*Html source code
*Internal linking
*Main navigation element
*Redirects & server delivery
*Robot directives
*Site architechture.
*URL(uniform resource locater) structure.
*Main navigation elements
KEYWORD RESEARCH
Getting the mind of customer.
Google keyword tool.
Google trends
Google Adwords
Keyword effective index(KEI)(LONG KEYWORDS)
REDIRECTS
301-permanent redirect and 302 – temporary redirect
www.demoz.org is useful in seo part.
Internet officer
Server response tool.
List of http status code.
Site map(XML(extensible mark up language))-Search engines,
Google webmaster tool.
The blog which is writen i.e the content of the blog is saved and that url\robot.txt is saved after that google add url is pressed in the webmaster tool.
We can submit a site map.
Sitemap generator
Search engine saturation.
Seo centro
Page rank checker
Some of the websites regarding SEO includes
digg.com
NTA_TU
Directorycritic.com
silc:psattomey.com
mattcuts.com
seologs.com
TITTLE TAG
tittle tag should be range of 65-80.
keyword/brandname -It should not be grammitacally right.
PAGE RANK
number of backlinks,meta tag analyzer.
SITE:URL
LINK:URL
file type:docx resume
allin tittle:
allin url:
We should consider search engine ranking factors.
CLOAKING- https://www.text-link.ads.com
IMAGE OPTIMIZATION
alt tag-describes description
Keyword density- http://validator.w3.org
Robots.txt for special file.
for example
www.domainname.com/robots.txt
cononical/duplicate webcontent.
It is also known as digital marketing, web marketing, online marketing, search marketing or e-marketing.It refers to marketing of products and services over the internet.
SEM(serach engine marketing) is a combination of SEO and PPC(pay per click).
SEO is organic and PPC is inorganic.
ON PAGE SEO( changes within our control) & OFF PAGE SEO(changes is not within our control).
BACKLINKS is incoming links to the website.
website analysis includes
DONT INDEX(useless pages)
NO FOLLOW
NO INDEX
NO ARCHIEVE
*Accessability
*Primary content element integrity.
*Genral crawling items.
*Html source code
*Internal linking
*Main navigation element
*Redirects & server delivery
*Robot directives
*Site architechture.
*URL(uniform resource locater) structure.
*Main navigation elements
KEYWORD RESEARCH
Getting the mind of customer.
Google keyword tool.
Google trends
Google Adwords
Keyword effective index(KEI)(LONG KEYWORDS)
REDIRECTS
301-permanent redirect and 302 – temporary redirect
www.demoz.org is useful in seo part.
Internet officer
Server response tool.
List of http status code.
Site map(XML(extensible mark up language))-Search engines,
Google webmaster tool.
The blog which is writen i.e the content of the blog is saved and that url\robot.txt is saved after that google add url is pressed in the webmaster tool.
We can submit a site map.
Sitemap generator
Search engine saturation.
Seo centro
Page rank checker
Some of the websites regarding SEO includes
digg.com
NTA_TU
Directorycritic.com
silc:psattomey.com
mattcuts.com
seologs.com
TITTLE TAG
tittle tag should be range of 65-80.
keyword/brandname -It should not be grammitacally right.
PAGE RANK
number of backlinks,meta tag analyzer.
SITE:URL
LINK:URL
file type:docx resume
allin tittle:
allin url:
We should consider search engine ranking factors.
CLOAKING- https://www.text-link.ads.com
IMAGE OPTIMIZATION
alt tag-describes description
Keyword density- http://validator.w3.org
Robots.txt for special file.
for example
www.domainname.com/robots.txt
cononical/duplicate webcontent.
search engine optimization
It is the process of improving the visibility of a webpage in search engines.
consider an example of VIT www.vit.ac.in
1.Google page rank-6/10
2.Domain details-(whois record)
3.server details(server status)
4.alexa rank-43906
5.number of pages indexed-
google-5250
yahoo-4920
bing-160
6.on page factors
TITLE-VIT UNIVERSITY, Vellore, Tamilnadu – 632 014, India.
Meta tags-
a)Keywords used-
VIT, University, VIT university, vellore, institute, technology, colleges, engineering, students, undergraduate, graduate, research, excellence, degree, degrees, departments, computer science, electrical science, school, schools, science, humanities, business, education, biotechnology, bioscience, arts, commerce.
b)Description:
Vellore Institute of Technology today profoundly known as VIT, comprises seven schools offering 17 undergraduate programmes and 28 post graduate programmes. It also offers research programmes leading to M.Phil and Ph.D degrees.
7.off page factors
•Competitors: Banaras hindu university
•Recommendations:
a)It needs to include more back links.
b)They should use flash.
c)They should include more images.
•Backlinks:
Google: 171
•Competitors backlink :
Google: 238
using the tools like google page rank,alexa.com…..
consider an example of VIT www.vit.ac.in
1.Google page rank-6/10
2.Domain details-(whois record)
3.server details(server status)
4.alexa rank-43906
5.number of pages indexed-
google-5250
yahoo-4920
bing-160
6.on page factors
TITLE-VIT UNIVERSITY, Vellore, Tamilnadu – 632 014, India.
Meta tags-
a)Keywords used-
VIT, University, VIT university, vellore, institute, technology, colleges, engineering, students, undergraduate, graduate, research, excellence, degree, degrees, departments, computer science, electrical science, school, schools, science, humanities, business, education, biotechnology, bioscience, arts, commerce.
b)Description:
Vellore Institute of Technology today profoundly known as VIT, comprises seven schools offering 17 undergraduate programmes and 28 post graduate programmes. It also offers research programmes leading to M.Phil and Ph.D degrees.
7.off page factors
•Competitors: Banaras hindu university
•Recommendations:
a)It needs to include more back links.
b)They should use flash.
c)They should include more images.
•Backlinks:
Google: 171
•Competitors backlink :
Google: 238
using the tools like google page rank,alexa.com…..
Tuesday, 19 March 2013
“Basic variables in omniture tool”
Omniture is a tool which is used for tracking purpose,in this we use variables,
Basic type of variables which used in custom implementation are :
Custom traffic purpose this variable is used.
For conversion variables this variable is used.
For counter purpose this variable is used.
Basic type of variables which used in custom implementation are :
- s.Props
Custom traffic purpose this variable is used.
- s.eVars
For conversion variables this variable is used.
- s.events
For counter purpose this variable is used.
OMNITURE REPORT SUITE
Create a report suite,
It includes a columns like:
In google analytics that is disadvantage,the omniture tool is costly, it is a contract based,so we can ask the data loss if….
omniture has a harddisk space.
Thus the small difference we can see in omniture tool and google analytics tool in web analytics.
It includes a columns like:
- Suite id
- suite title
- url
- time zone
- estimate pageviews per day
- base currency
In google analytics that is disadvantage,the omniture tool is costly, it is a contract based,so we can ask the data loss if….
omniture has a harddisk space.
Thus the small difference we can see in omniture tool and google analytics tool in web analytics.
veb analytics-funnel analysis
Hi in Web analytics(vebanalytics) funnel analysis is used.
Funel analysis is the new term i have learnt today in web analytics , so i am sharing this….
Funnel analysis allows you to measure web conversions of you site. Our funnel experts monitize your sales,leads to increase your conversion rate.
WE CAN VIEW SOME MORE INFORMATION IN THIS BELOW LINK :
http://www.vebanalytics.com/funnel-analysis.php?mid=536
Funel analysis is the new term i have learnt today in web analytics , so i am sharing this….
Funnel analysis allows you to measure web conversions of you site. Our funnel experts monitize your sales,leads to increase your conversion rate.
WE CAN VIEW SOME MORE INFORMATION IN THIS BELOW LINK :
http://www.vebanalytics.com/funnel-analysis.php?mid=536
BE AN EXPERT IN SEARCHING IN SEARCH ENGINES
Search engines includes google,yahoo,bing etc.
Most popular search engine is google.Usage of google is increasing day by day.Almost 10.3 Billion searches have been made on Google last year.
People used to type in the keyword query and search through but it will result with unrelevant searches along with the content you look for and we also will be keep on changing the query to extract the information we need.
There are some tips for searching in google to get appopriate result.
Most popular search engine is google.Usage of google is increasing day by day.Almost 10.3 Billion searches have been made on Google last year.
People used to type in the keyword query and search through but it will result with unrelevant searches along with the content you look for and we also will be keep on changing the query to extract the information we need.
There are some tips for searching in google to get appopriate result.
- Explicit Phrase:
Example: “digital marketing”
- Exclude Words:Lets say you want to search for content about digital marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-” sign in front of the word you want to exclude.
Example Search: “digital marketing” -advertising
- Site Specific Search:
Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.
Example: “digital marketing” site:www.smallbusinesshub.com
- Similar Words and Synonyms:
Let’s say you want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.
Example: “digital marketing” ~professional
- Specific Document Types:
If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to digital marketing.
Example: “digital marketing” filetype:ppt
- This OR That:
By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).
Example: digital marketing OR advertising
- Phone Listing:
Let’s say someone calls you on your mobile number and you don’t know who it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.
Example: phonebook:629-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).
- Area Code Lookup:
If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.
Example: 617
- Numeric Ranges:
This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods.) This type of search is useful for years (as shown below), prices, or anywhere where you want to provide a series of numbers.
Example: president 1940..1950
- Stock (Ticker Symbol):
Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.
Example: GOOG
- Calculator:
The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.
Example: 48512 * 1.02
- Word Definitions:
If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.
Example: define:plethoraThere are few more tips as well with the usage of Converters, Using link in place of Site, Analysis of Site on google and lot more the above listed are few basic tips for your benefits…!
OMNITURE ASSIGNMENT
List of the sites that uses “omniture tool”
Go to that particular web site view the source code and find the keyword omniture in that source code if it is there then that particular website using the omniture tool if not that site is not using omniture tool.
- tunewarner.com
- techcrunch.com
- overstock.com
- paypal.com
- walmart.com
- mapquest.com
- whitepages.com
- oreck.com
- manta.com
- tmz.com
- apple.com
- windows.com
Go to that particular web site view the source code and find the keyword omniture in that source code if it is there then that particular website using the omniture tool if not that site is not using omniture tool.
Incident tracking tool
WHAT IS INCIDENT TRACKING TOOL??WHAT ARE THE BENIFITS OF THIS TOOL???
For the above question the answer is :
Incident tracking tool can be used to maintain and track all incidents.
This wil help us to manage the incident maintainance process internally with accuracy in efficent way.
It is a web application can be accessed from anywhere through internet.
Every member has a separate login credentials to the tool.
By using this tool it is very easy to generate the metrics as per the client requirements.
And also by using this it is very easy to track the shift status.
The modification and updates to any fields can be easily done through databases.
The entire prerequisite and the templates are published in the tool.
The summary and action items of all incidents will be dispalyed in the home page.
Easy search of all the incidents based on incident id,country name and comments.
The priority resolution time details are controlled automatically by the tool.
These are the benefits included in this incident tracking tool, it is very useful.
For the above question the answer is :
Incident tracking tool can be used to maintain and track all incidents.
This wil help us to manage the incident maintainance process internally with accuracy in efficent way.
It is a web application can be accessed from anywhere through internet.
Every member has a separate login credentials to the tool.
By using this tool it is very easy to generate the metrics as per the client requirements.
And also by using this it is very easy to track the shift status.
The modification and updates to any fields can be easily done through databases.
The entire prerequisite and the templates are published in the tool.
The summary and action items of all incidents will be dispalyed in the home page.
Easy search of all the incidents based on incident id,country name and comments.
The priority resolution time details are controlled automatically by the tool.
These are the benefits included in this incident tracking tool, it is very useful.
Ways to increase Referral traffic
1.Writing BLOGS about this site and the information of the site.
2.Write BLOGS on the main links of this site and also promiting it on social media web sites or link building sites
like
facebook.com,
delicious.com,
digg.com,
fark.com,
reditt.com,
oneview.com,
slashdot.org,
diigo.com,
jumptags.com,
newsvine.com,
a1-webmarks.com
3.Publish an information of that site as an article in article directiories and include links.
4.Add links to this site on wikepedia on relevant section like
if the information based on technology it should be included in the technology community section.
5.Including more user friendly options if they like any information they can email it to their friends,
and give their comments and feedback,and they can give vote.
6.Include the blog on “Add to Favourites”.
7.Publish the directiories on free directiores like
Freewebdirectory.com,
Rightwingeye.com etc…
8.In cognizant.com the information,photos and videos are there and share it so referral traffic increases.
2.Write BLOGS on the main links of this site and also promiting it on social media web sites or link building sites
like
facebook.com,
delicious.com,
digg.com,
fark.com,
reditt.com,
oneview.com,
slashdot.org,
diigo.com,
jumptags.com,
newsvine.com,
a1-webmarks.com
3.Publish an information of that site as an article in article directiories and include links.
4.Add links to this site on wikepedia on relevant section like
if the information based on technology it should be included in the technology community section.
5.Including more user friendly options if they like any information they can email it to their friends,
and give their comments and feedback,and they can give vote.
6.Include the blog on “Add to Favourites”.
7.Publish the directiories on free directiores like
Freewebdirectory.com,
Rightwingeye.com etc…
8.In cognizant.com the information,photos and videos are there and share it so referral traffic increases.
Brief steps to increase referral traffic taking an example website
Sources of Referral Sites:§Informative Sites & Blogs
§Social Media
§File Sharing Sites
§Video & Image Sharing Sites
Informative Sites & Blogs:
•The informative sites & blogs will help our site to get a lot of referral traffic.
•The content of this sites & blogs includes:
ØLatest updates in Technology
ØLatest happenings in the Industry
ØNews Articles
ØInformation about Seminars, Webinars
•Most of the Content in this sites consists of a social media “Share” button which will allow the users to share the content to social media.
•The users are actually interest in sharing the latest updates and happenings in the industry.
•The users who wants to know about the industry would like to attend the seminars or webinars which will make them share that particular seminar or webinar.
Social Media
ØSocial Media weapons like Facebook and LinkedIn helps the Cognizant.com website to get more referral traffic.
Facebook:
•In Facebook, a good marketing strategy with a active fan page will get you more traffic.
•It will be good if we can share the images, videos and whitepapers in the Facebook fan page which will make users to share the page.
LinkedIn:
•LinkedIn is one important professional medium which will drive the target traffic to our site.
•Active participation in specific groups will fetch the target traffic.
File Sharing Sites
§There are hundreds of pdf documents present in the Cognizant.com website with loads of information.
§It will be good if we can upload these pdf documents in the file sharing sites with the target keyword to increase the referral traffic.
Video & Image Sharing Sites
§Cognizant.Com website is having lot of videos & images.
§Sharing these videos & images in the referral sites will actually fetch lot of traffic to the website
Google Maps
Hi friends i saw a new update in google maps i like to share with you all.
Now google maps highlighting borders of the cities,postal codes & more.
A new feature added in the google maps,which is highlighting with a pink color which indicates the border of the cities.
We can view pinkish color highlight around the border.
Now google maps highlighting borders of the cities,postal codes & more.
A new feature added in the google maps,which is highlighting with a pink color which indicates the border of the cities.
We can view pinkish color highlight around the border.
About CardioLog web analytics tool
Hi friends today i like to share a new thing i browsed today…..
Cardio log web analytics have a web site https://www.intlock.com/
This tool has advantages like:
https://support.intlock.com/entries/507853-intlock-intros-cardiolog-2011-web-analytics-solution-for-sharepoint-internet-sites
The code integration for Non share point site???
https://www.atidan.com/cardioLog.php
CardioLog offers web analytics for non SharePoint web sites and external applications. Reporting for these sites relies on a predefined sitemap which is built according to the logical structure of the site.
Using the CardioLog SDK, visitor properties can be automatically imported from external sources – to be used for segmenting and grouping report data.
Cardio log web analytics have a web site https://www.intlock.com/
This tool has advantages like:
https://support.intlock.com/entries/507853-intlock-intros-cardiolog-2011-web-analytics-solution-for-sharepoint-internet-sites
- New reports package for SharePoint Internet Sites, including: traffic sources, navigation summary, IP drill down and more.
- A new state of the art web-based user interface and graphical charts.
- A full web analytics package which includes a unique JavaScript tracking mechanism designed for SharePoint.
- Full product localization support for English, German, French, and Spanish.
- Intuitive configuration wizard for quick integration with SharePoint 2010, 2007 and 2003.
- Seamless integration based on SharePoint’s hierarchy, taxonomy, content, and user metadata.
- Advanced visitor segmentation, including integration with Active Directory, SharePoint user profiles, SharePoint audiences, and others custom organizational structures.
- Sub sites and documents reports-based, provided by a built-in tree view of the portal structure.
- Advanced real-time reporting and campaigns tracking – displaying the last hour of content views, link clicks, banner clicks, email referrals, and more.
- CardioLog is provided as an on-premise software solution which allows for full privacy and ownership of data.
The code integration for Non share point site???
https://www.atidan.com/cardioLog.php
CardioLog offers web analytics for non SharePoint web sites and external applications. Reporting for these sites relies on a predefined sitemap which is built according to the logical structure of the site.
Using the CardioLog SDK, visitor properties can be automatically imported from external sources – to be used for segmenting and grouping report data.
I am sharing with you all because it is new for me..new knowlwdge.. 
Hi friends I am in web programming domain now,i got transfer from Chennai from Web analytics team,in one of the Web programming project there is a need help about the CardioLog web analytics tool,so i gathered some of the information about CardioLog web analytics tool which is new to me so i am sharing this information with you all.
1.Install Basic Agent: Monitors visitor behavior, code is placed in master page after closing head tag .
2.Custom tree web service: It is logic tree representing hierarchal structure. For Non SharePoint websites we have to specify the external web service to logical.
3.Monitoring a New Environment Check List: Verifying web site tree structure is according to XML Schema and also verifying custom tree web service returns a valid XML Response.
- CardioLog enterprise edition, saves data history for 5 years.
- It is an integrative solutio that offers monitoring and reporting for enterprise portals of various technologies Microsoft share point 2010,Microsoft share point 2007,Microsoft share point 2003.
- Unlike other Web analytics tools it offers statistical aggregations based on logical structure of the monitored environment as well as aggregations based on physical structure(URL address).
- It gives full support of integration with multiple Active Directories.
- Data filtering by users & groups in Organization.
- Monitoring of portal events:views,updates,searches(various time intervals organizational hireacheal tree)
- Generation of queries about portal usage and displaying them as tables,charts,meters(guages) and distrubuting them as Web interface,Email,Sharepoint web parts.
- IT managers
- Content managers
1.Install Basic Agent: Monitors visitor behavior, code is placed in master page after closing head tag .
2.Custom tree web service: It is logic tree representing hierarchal structure. For Non SharePoint websites we have to specify the external web service to logical.
3.Monitoring a New Environment Check List: Verifying web site tree structure is according to XML Schema and also verifying custom tree web service returns a valid XML Response.
New to XML schema
0
- XML : Extensible Markup Language.
- It is used for structure store and Transport information.
- XML Schema is an XML document defintion.
- Definiting the XML document and its elements is an XML Schema.
<?xml version=”1.0″ encoding=”UTF-8″?>
<xs:schema xmlns:xs=”http://www.w3.org/2001/XMLSchema“>
<xs:element name=”student”>
<xs:complexType>
<xs:sequence>
<xs:element name=”firstname” type=”xs:string”>
<xs:element name=”secondname” type=”xs:string”>
</xs:sequence>
</xs:complexType>
<xs:element>
</xs:schema>
Here,
- xmlns is namespace,
- xs is xml schema.
<?xml version=”1.0″ encoding=”UTF-8″?>
<student xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”simple.xsd”>
<firstname>sai</firstname>
<secondname>sri</secondname>
</student>
Thus an simple example of an XML Schema basic.
Hi friends if you are new to XML Schema..you dont know about XML Schema dont worry you can use the XML Viewer Tool which automatically generate the XML and also XML Schema.
XML Schema for the web site,
first know about the elements included in a hierarchal format,by using that elements and XML Viewer we can create XML Schema.
Example :
OMTreeXmlSchema.xsd(xml schema defintion):
<item>
<url>http://www.example.com</url>
<title>Example Root</title>
<entitytype>5</entitytype>
<owner>INTLOCK\Sigalit</owner>
<version>1</version>
<template>Site</template>
<created>01/01/2007 00:00:00</created>
<modified>08/01/2007 10:37:35</modified>
<items>
<item>
<url>http://www.example.com/Item1.aspx</url>
<title>Item1</title>
<entitytype>9</entitytype>
<owner>INTLOCK\Sigalit</owner>
<version>1</version>
<template>Web Page</template>
<created>01/01/2007 00:00:00</created>
<modified>08/01/2007 10:59:16</modified>
<items />
</item>
</items>
</item>
OMTreeXmlSchema.xml
<?xml version=”1.0″ encoding=”UTF-8″?>
<xs:schema id=”OMTreeXmlSchema” elementFormDefault=”qualified”
xmlns:mstns=”OMTreeXmlSchema.xsd”
xmlns:xs=”http://www.w3.org/2001/XMLSchema“>
<xs:element name=”tree”>
<xs:complexType>
<xs:sequence>
<xs:element name=”item” type=”XmlNode” />
</xs:sequence>
</xs:complexType>
</xs:element>
<xs:complexType name=”XmlNode”>
<xs:all>
<xs:element name=”url” type=”xs:string” />
<xs:element name=”title” type=”xs:string” />
<xs:element name=”entitytype” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”owner” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”version” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”template” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”created” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”modified” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”permissions” minOccurs=”0″ maxOccurs=”1″>
<xs:complexType>
<xs:sequence>
<xs:element name=”user” type=”UserNode” minOccurs=”0″ maxOccurs=”unbounded”/>
<xs:element name=”group” type=”GroupNode” minOccurs=”0″ maxOccurs=”unbounded”/>
</xs:sequence>
</xs:complexType>
</xs:element>
<xs:element name=”items” minOccurs=”0″ maxOccurs=”1″>
<xs:complexType>
<xs:sequence>
<xs:element name=”item” type=”XmlNode” minOccurs=”0″ maxOccurs=”unbounded” />
</xs:sequence>
</xs:complexType>
</xs:element>
</xs:all>
</xs:complexType>
<xs:complexType name=”UserNode”>
<xs:sequence>
<xs:element name=”username” type=”xs:string” minOccurs=”1″ maxOccurs=”1″/>
<xs:element name=”permission” type=”PermissionEnum” minOccurs=”1″ maxOccurs=”1″/>
</xs:sequence>
</xs:complexType> <xs:complexType name=”GroupNode”>
<xs:sequence>
<xs:element name=”groupname” type=”xs:string” minOccurs=”1″ maxOccurs=”1″/>
<xs:element name=”permission” type=”PermissionEnum” minOccurs=”1″ maxOccurs=”1″/>
</xs:sequence>
</xs:complexType> <xs:simpleType name=”PermissionEnum”>
<xs:restriction base=”xs:string”>
<xs:enumeration value=”R”/>
<xs:enumeration value=”W”/>
</xs:restriction>
</xs:simpleType>
</xs:schema>
check it out this XML Schema and run the
OMTreeXmlSchema.xml
You will get an XML Schema output.
XML Schema for the web site,
first know about the elements included in a hierarchal format,by using that elements and XML Viewer we can create XML Schema.
Example :
OMTreeXmlSchema.xsd(xml schema defintion):
<item>
<url>http://www.example.com</url>
<title>Example Root</title>
<entitytype>5</entitytype>
<owner>INTLOCK\Sigalit</owner>
<version>1</version>
<template>Site</template>
<created>01/01/2007 00:00:00</created>
<modified>08/01/2007 10:37:35</modified>
<items>
<item>
<url>http://www.example.com/Item1.aspx</url>
<title>Item1</title>
<entitytype>9</entitytype>
<owner>INTLOCK\Sigalit</owner>
<version>1</version>
<template>Web Page</template>
<created>01/01/2007 00:00:00</created>
<modified>08/01/2007 10:59:16</modified>
<items />
</item>
</items>
</item>
OMTreeXmlSchema.xml
<?xml version=”1.0″ encoding=”UTF-8″?>
<xs:schema id=”OMTreeXmlSchema” elementFormDefault=”qualified”
xmlns:mstns=”OMTreeXmlSchema.xsd”
xmlns:xs=”http://www.w3.org/2001/XMLSchema“>
<xs:element name=”tree”>
<xs:complexType>
<xs:sequence>
<xs:element name=”item” type=”XmlNode” />
</xs:sequence>
</xs:complexType>
</xs:element>
<xs:complexType name=”XmlNode”>
<xs:all>
<xs:element name=”url” type=”xs:string” />
<xs:element name=”title” type=”xs:string” />
<xs:element name=”entitytype” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”owner” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”version” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”template” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”created” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”modified” type=”xs:string” minOccurs=”0″ maxOccurs=”1″ />
<xs:element name=”permissions” minOccurs=”0″ maxOccurs=”1″>
<xs:complexType>
<xs:sequence>
<xs:element name=”user” type=”UserNode” minOccurs=”0″ maxOccurs=”unbounded”/>
<xs:element name=”group” type=”GroupNode” minOccurs=”0″ maxOccurs=”unbounded”/>
</xs:sequence>
</xs:complexType>
</xs:element>
<xs:element name=”items” minOccurs=”0″ maxOccurs=”1″>
<xs:complexType>
<xs:sequence>
<xs:element name=”item” type=”XmlNode” minOccurs=”0″ maxOccurs=”unbounded” />
</xs:sequence>
</xs:complexType>
</xs:element>
</xs:all>
</xs:complexType>
<xs:complexType name=”UserNode”>
<xs:sequence>
<xs:element name=”username” type=”xs:string” minOccurs=”1″ maxOccurs=”1″/>
<xs:element name=”permission” type=”PermissionEnum” minOccurs=”1″ maxOccurs=”1″/>
</xs:sequence>
</xs:complexType> <xs:complexType name=”GroupNode”>
<xs:sequence>
<xs:element name=”groupname” type=”xs:string” minOccurs=”1″ maxOccurs=”1″/>
<xs:element name=”permission” type=”PermissionEnum” minOccurs=”1″ maxOccurs=”1″/>
</xs:sequence>
</xs:complexType> <xs:simpleType name=”PermissionEnum”>
<xs:restriction base=”xs:string”>
<xs:enumeration value=”R”/>
<xs:enumeration value=”W”/>
</xs:restriction>
</xs:simpleType>
</xs:schema>
check it out this XML Schema and run the
OMTreeXmlSchema.xml
You will get an XML Schema output.
Favicon
Hi friends today i am posting the blog which i have learned today ,it may be already known knowledge to someone,but it may be benefical if this information is not known to a single person,as that person can know about this now
What is favicon?? It is a website icon,or URL icon or bookmark icon which is of 16*16 or 32*32 size.
To personalize our website we use a Favicon,by adding that favicon helps out in the branding and stickability of our website.
How to add favicon to our URL of the website?
<link href=”your url/favicon.ico” rel=”icon” type=”image/x-icon”/>
Example :
<html
<head>
<link rel=”icon” href=”favicon.ico”>
<title>MyPage!</title>
</head>
<body>
hiii
……..
</body>
</html>
Example favicon I used:
http://www.shy.co.uk/favicon.ico I used this favicon.ico image and copied this image.
Saved the above html page .
Check out this example and try it once in Mozilla firefox(Browser).
Have a nice day enjoy
enjoy Google AdWords Expands Automated Rules, Includes Undo Option!
Hi friends today i read an article i just want to share with you all and knw this new thing
Automated Rules is a time saving feature that allows auto-scheduling of changes to your account, based on user-defined criteria. Based on feedbacks from previous users, Google Adwords, through their official blog, announced that they have made automated rules even more user-friendly and flexible.
Previously, users were only allowed to set a maximum of 10 automated rules. Now Google, have increased this limit to 100 to ensure that the user is given enough freedom when it comes to trying out new rules.
Due to flexibility provided, it will be very exciting for users to try out new rules and see how they it works for them. For situations like creation of wrong automated rules or rules not reflecting the change you seek, AdWords have now added an option to undo the change by providing “Undo” button.
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