Thursday, 4 April 2013

keyword search

In web analytics KEYWORD SEARCH is major work.
There are two types of keywords ORGANIC KEYWORDS and PPC KEYWORDS.
We have to know the mind set of people how they search for a particular item.we have to analyze it.
for example  some searching for what type of food to eat while pregant some use the keyword like food to eat when pregant and some use diet for pregant women.
For the keyword “Food to eat when pregant” which is a PPC(pay per click) keyword the PPC visits are 2 and SERP(search engine result page ) is 39.we can find this in google.com by writing this keyword in google.com and searching where our website place this is an instance of huggies.com
For the keyword “Diet for pregant women” PPC VISITS  are 2 and SERP is nil for the huggies.com

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