Many inventions and innovations are the result of the inventor’s seeing new and different relationships among objects, processes, materials, technologies and people. Example – cell phone with camera. Nokia has sold more cameras than Sony, Canon, Kodak, Samsung, Olympus, Nikon, Fuji etc., even though NOKIA’s main line of business is not cameras. Airtel has sold more music than HMV, Sa-Re-Ga-Ma etc though their main business is not music. One can’t say where the competitor is hidden – difficult to detect and even more difficult to beat!!!!!!!!!
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