Targeting Advertisement

Targeting means relevance.
Different types of targeting includes:
*Demographic targeting
          In this we target according to
                         .Age
                         .Gender
                         .Income
                         .Occupation
                         .Household Size
*Contextual targeting
                         For example Shampoo ads next to articles of haircare.
*Behavioural targeting
                        According to the visitor behaiour the ads will be displayed.for instance how he/she is searching, going to websites,from which page to which page navigation is going and so on.
*Geographic target
          In this we target according to
                        .DMA(designated market zone)
                        .Area code
                        .Time Zone
                        .Country,city,pin code
                         .IP Address
*Day part targeting
             According to time/parts for instance 8pm-10pm
*Affinity targeting
             Running ads on fan sites.
*Misc targeting
             This are high revenue ads.
             This ads contniously appears.
              The vistor can not skip this ad they must see that ad.