UNDERDELIVERY REASONS
1. Target audience not met
2.It is not so impressive or creative.
3. Road block
OVERDELIVERY REASONS
More than impressions which is assumed thus money is waste or gone.Hence stop the campaign and use the road block ad.
The reason may be it is regular no other campaign is there thus it is a over delivery.
1. Target audience not met
2.It is not so impressive or creative.
3. Road block
OVERDELIVERY REASONS
More than impressions which is assumed thus money is waste or gone.Hence stop the campaign and use the road block ad.
The reason may be it is regular no other campaign is there thus it is a over delivery.
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