search engine optimization

It is the process of improving the visibility of a webpage in search engines.
consider an example of VIT www.vit.ac.in 
1.Google page rank-6/10
2.Domain details-(whois record)
3.server details(server status)
4.alexa rank-43906
5.number of pages indexed-
     google-5250
     yahoo-4920
     bing-160
6.on page factors
TITLE-VIT UNIVERSITY, Vellore, Tamilnadu – 632 014, India.
Meta tags-
a)Keywords used-
      VIT, University, VIT university, vellore, institute, technology, colleges, engineering, students, undergraduate, graduate, research, excellence, degree, degrees, departments, computer science, electrical science, school, schools, science, humanities, business, education, biotechnology, bioscience, arts, commerce.
b)Description:
       Vellore Institute of Technology today profoundly known as VIT, comprises seven schools offering 17 undergraduate programmes and 28 post graduate programmes. It also offers research programmes leading to M.Phil and Ph.D degrees.
7.off page factors
•Competitors: Banaras hindu university
•Recommendations:
           a)It needs to include more back links.
           b)They should use flash.
           c)They should include more images.
•Backlinks:
        Google: 171
•Competitors backlink :
        Google:  238

using the tools like google page rank,alexa.com…..