Thursday, 4 April 2013

Products of omniture

Site Catalyst, Omniture’s software as a service application, offers Web analytics (client-side analytics).
Search Center+ assists with paid search and content network optimization in systems such as Google’s AdWords, Yahoo! Search Marketing, Microsoft Ad Center, and Facebook Ads.
Data Warehouse, data warehousing of Site Catalyst data.
Test&Target, A/B and MVT (multi-variate testing), derived from Offermatica
Test&Target 1:1, Omniture’s main behavioural targeting solution, derived in part from Touch Clarity, drills down to the individual level of testing.
Discover, an advanced segmentation tool.
Insight, a multichannel segmentation tool (both client-side and server-side analytics). Formerly called Discover on Premise, it was derived from Omniture’s Visual Sciences acquisition in 2007.
Insight for Retail, an Insight offering geared toward multiple online and offline retail channels.
Genesis, a third-party data integration tool (the majority of integrations work with Site Catalyst).
Recommendations offers automated product and content recommendations.
Site Search, an on-demand enterprise search product.
Merchandising, a search and navigation offering for online stores.
Publish, for web content management.
Survey, to gather visitor sentiment.
DigitalPulse, a Web analytics code configuration monitoring tool.
VISTA, server-side analytics.

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