proof of concept(poc) in web analytics

It includes background and understand of the website thoroughly.
we need to know what is the problem in website by analysing the website in the customer point of view.
The drawbacks has to known and what are the improvements have to be done is to be analyzed.
The drawbacks of the website like banklinks will be less and attractiveness of webpages will be less then we have to improve it.
Improvement oopourtunities is done like this.
Next step in poc is intial concepts is to be known.
Next step is Solution Approach which means we have to overcome the drawbacks of the websites by analyzing and reporting it and giving recomonndations on analysis of website.
we have to note it down what are the observations came and after that we have to give appropriate aproach or solution for it.
Next step is project plan.
Project plan is done with the help of user interface concepts.
Next step is Pricing it is regarding the website pricing.
And last step is Assumption,assumption means at last what we find in the website ,what we assumed is mentioned.