Pagination

Hi friends..today i am sharing an article about Pagination.

Google recognizing this is a hugely useful thing for SEO.

Pagination is a way of organizing or numbering a lot of data within a webpage to make it more manageable and user friendly.

Pagination is a tricky issue in SEO, and there are many competing ‘recommended solutions’ out there.

Google have now helped to clear the somewhat muddy waters with the consideration of “rel=next” and “rel=prev” link tags.

Pagination causes numerous problems for SEO because it creates content that isn’t particularly unique. If you have a page of products – we’ll call it Page 1 – and through going to the next page – Page 2 – all that changes is the items displayed, then the page title, intro text, meta title, meta description etc. normally stay the same.

Hence we face duplicate content.

What’s more, any half decent e-commerce or search functionality will have filters to allow you to narrow or reorder the products; as such the content on Page 1 may not be consistent. It could be sorted by price, or size. Different methods of actually achieving this product filtering means there are different considerations for SEO, however that’s not the main concern of this post.

We also face a problem of prioritising content. Search engines may decide to rank Page 2 ahead of Page 1 because it gained a link somehow, but this of course isn’t ideal. Also search engines seeing Page 1 and Page 2 may think “Page 1 is first, therefore the things on this page are more important”, and this could lead to the products on Page 2 being given less internal link strength.

Introducing rel=”next” and rel=”prev”

rel=”next” and rel=”prev” are actually an existing part of HTML4 and (lovely new) HTML5 standards, and they suggest to Google that there is a relationship between paginated web pages. By including rel=”next” and rel=”prev” markup in the of the pages within a series you’re asking Google to:

•Combine the link strength (and other indexing consideration) from the paginated web addresses into one
•Attribute this link strength to the primary / most relevant page and serve this page in preference to the rest of the series