Friday, 6 January 2012

Competitive analysis

competitive analysis is a part of web analytics analysis.
To do competitive analysis we have to compare the competitive companies web sites.
we can use the websites like google trends,compete.com,alexa.com,socialmention.com,google adplanner,hypergurl.com,google insights,xenu,vizisense.
Through which we can know about the  unique visiors,user engagement,presence of social media networks,top keywords,top key phrases,about strength,sentiment passion and reach.
we can get the information like world wide rank,daily visiors,daily pageviews,site search.
we can also find the traffic 30 day and 90 day average.
we can find the traffic geography across the different countries.
we can find visits and distribution of visits upstream and downstream.
we can also find annual traffic statistics like daily traffic rank trend,daily reach,daily page views,bounce rate,time on site,search visists and search traffic.
Through the alexa.com,socialmention.com,compete.com,google trends,google adplanner,hypergurl.com we can do the analysis and we can get some general obseravations through which we can know the competive analysis.
And by using google page rank checker we can find the google page rank .
Through site:url we can find the search engine saturation,and link:url we can find the link popularity.

No comments:

Post a Comment