SEO and Webanalytics

What is Internet marketing?
It is also known as digital marketing, web marketing, online marketing, search marketing or e-marketing.It refers to marketing of products and services over the internet.
SEM(serach engine marketing) is a combination of SEO and PPC(pay per click).
SEO is organic and PPC is inorganic.
ON PAGE SEO( changes within our control) & OFF PAGE SEO(changes is not within our control).
BACKLINKS is incoming links to the website.
website analysis includes
           DONT INDEX(useless pages)
           NO FOLLOW
           NO INDEX
           NO ARCHIEVE
 *Accessability
*Primary content element integrity.
*Genral crawling items.
*Html source code
*Internal linking
*Main navigation element
*Redirects & server delivery
*Robot directives
*Site architechture.
*URL(uniform resource locater) structure.
*Main navigation elements
KEYWORD RESEARCH
Getting the mind of customer.
Google keyword tool.
Google trends
Google Adwords
Keyword effective index(KEI)(LONG KEYWORDS)
REDIRECTS
301-permanent redirect and 302 - temporary redirect
http://www.demoz.org/ is useful in seo part.
Internet officer
Server response tool.
List of http status code.
Site map(XML(extensible mark up language))-Search engines,
Google webmaster tool.
The blog which is writen i.e the content of the blog is saved and that url\robot.txt is saved after that google add url is pressed in the webmaster tool.
We can submit a site map.
Sitemap generator
Search engine saturation.
Seo centro
Page rank checker
Some of the websites regarding SEO includes
digg.com
NTA_TU
Directorycritic.com
silc:psattomey.com
mattcuts.com
seologs.com
TITTLE TAG
tittle tag should be range of 65-80.
keyword/brandname -It should not be grammitacally right.
PAGE RANK
number of backlinks,meta tag analyzer.
SITE:URL
LINK:URL
file type:docx resume
allin tittle:
allin url:
We should consider search engine ranking factors.
CLOAKING- https://www.text-link.ads.com/
IMAGE OPTIMIZATION
alt tag-describes description
Keyword density- http://validator.w3.org/
Robots.txt for special file.
for example
www.domainname.com/robots.txt
cononical/duplicate webcontent.