Thursday, 29 September 2011

Basic SEO Tools

1)Webmaster tool
           * Webmaster tool for google,
           https://www.google.com/webmasters/tools/
           *Webmaster tool for yahoo,
           http://siteexplorer.search.yahoo.com/
           *Webmaster tool for bing,
          http://www.bing.com/toolbox/webmaster/
submit sitemaps,search engines easily crawl the URLs.
    2)XENU
    http://www.seointern.com/blog/xenu-free-tool.html
Total number of URLs in website is known by using XENU tool.
Broken links(which is not connect) & Orphan links(which is never reffered anywhere) are also known by using XENU tool.
3)Keyword reasearch tool
It is a word tracker.
It is a Google AdWords:
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
It is Keyword reaserch tool-webmaster tool kit.
http://www.webmaster-toolkit.com/keyword-research-tool.shtml
4)Keyword density checker tool.
It shows the repetitors of keyword 3 to 5 times(minimum).
http://www.webconfs.com/keyword-density-checker.php,
http://www.iwebtool.com/keyword_density
5)Redirect checker tool
http://www.internetofficer.com/seo-tool/redirect-check/,
http://www.webconfs.com/redirect-check.php,
http://www.ragepank.com/redirect-check/,
http://www.webtoolhub.com/tn561352-url-redirection-checker.aspx,
6)Backlink checker tool
http://www.backlinkwatch.com/,
http://www.iwebtool.com/backlink_checker,
http://www.seo4experts.com/view/backlink_checker.php,
http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp,
http://www.seocentro.com/tools/search-engines/link-popularity.html,
http://www.seocentro.com/tools/search-engines/link-popularity.html,
http://www.webconfs.com/anchor-text-analysis.php,
http://www.backlinks4me.com/,
Thus the some of the Basic SEO tools,check it out the URLs.

How to submit a sitemap in webmaster tool

1.create a blog or any website.
2.open webmaster tools
https://accounts.google.com/ServiceLogin?service=sitemaps&passive=1209600&continue=https://www.google.com/webmasters/tools/submit-url?continue%3Dhttp://www.google.com/addurl/?continue%253D/addurl&followup=https://www.google.com/webmasters/tools/submit-url?continue%3Dhttp://www.google.com/addurl/?continue%253D/addurl
Sign in with your gmail account.
Add the site(your blog or your website)
After adding the site ,submit a sitemap.
To submit a sitemap ,
http://url/ of your blog or website/robots.txt use this address and the you get a sitemap link ,copy and paste it and submit a sitemap.
The link is
feeds/posts/default?orderby=updated.
Write or post a blog or create the designs of websites and use the webmaster tool to crawl the URLs,know about the keywords,Crawl errors,Queries,Url parameters,sitelinks,we can change the settings,we can view the messages and so on.

Tuesday, 27 September 2011

Importance of online publishing

Online publishing has many advantages.At first we know about the disadvantages of poplets like it is more cost effective,time wastage,and more man power is required.The disadvantages of poplets are the advantages of online publishing.
Improving online publishing makes the user interactive.To make the user interactive the content should be precise,theam oriented, crispy and easily understandble like it contains tag lines.
To make the content effective and attractive we should use grapical or pictorial representation in the content and use of animation and use of tag lines and also usage of front end languages like HTML(hyper text mark up language) and CSS(cascading style sheet).
Online publishing like we can use social media to make the content to be read by more number of people like in facebook posting and in twiters and liking the content in facebook ,forwarding the mails.Social media includes facebook,twiter,orkut,blogs.We can also publish it as a video and make it avaible in you tube so that it is reachble to more number of audience.Publishing on the site which is more popular.
HOW TO REACH VARIOUS NUMBER OF PEOPLE IN DIFFERENT PLACES.
We can publish the content in famous magzines.We have to make the heading so attrctive that all must be eager to read it.Sponsering the content in the natinal recognized functions.Using the projector in famous places where more number of people pass through.Mobile messaging(forwarding the messages).
Publishing in famous magzines,and advertisements.
usage of projects in famous places.
placing the content in famous websites.
usage of content and publishing  in social networks.
usage of content and publishing in digital banners.
Content heading plays and key role in reading the content by different users.Content heading should be so special and should be attractive and it should in the way that by reading the heading all should be eager to read what is there in the body of content.Content heading may be like a query format so on.Setting the content heading in a such a way that the name which is nearest to match according to the body of content.For instance the body is content is regarding news then the content heading should be nearst match like news or news letter so that it is easily searchable and it should be avaible in 1st page itself when we search in google search or any search engines.
While publishing the content in website we use desiging tools to make the website look and feel,so that more number of people readble.
Usage of tool like W3ANALYZER here w3 means www(world wide web).By using this tools we can find the number of users visting the website each day so by analyzing that we can improve the number of users by changing i.e confugration of website and the content and also the design.
We should encourage the feedbacks and cooments by the people through which we can know what the users wants so that we can improve the number of users.
By the SEO(Search Engine Optimization) and webanalytics tools we can know about the daily pageviews and number of users visting the website etc so that we can improve the content and and we can improve number of users visiting page.We can know the status of the webpage by using this tools.
Usage of online publishing is more effective and cheaper.

SEO and Webanalytics

What is Internet marketing?
It is also known as digital marketing, web marketing, online marketing, search marketing or e-marketing.It refers to marketing of products and services over the internet.
SEM(serach engine marketing) is a combination of SEO and PPC(pay per click).
SEO is organic and PPC is inorganic.
ON PAGE SEO( changes within our control) & OFF PAGE SEO(changes is not within our control).
BACKLINKS is incoming links to the website.
website analysis includes
           DONT INDEX(useless pages)
           NO FOLLOW
           NO INDEX
           NO ARCHIEVE
 *Accessability
*Primary content element integrity.
*Genral crawling items.
*Html source code
*Internal linking
*Main navigation element
*Redirects & server delivery
*Robot directives
*Site architechture.
*URL(uniform resource locater) structure.
*Main navigation elements
KEYWORD RESEARCH
Getting the mind of customer.
Google keyword tool.
Google trends
Google Adwords
Keyword effective index(KEI)(LONG KEYWORDS)
REDIRECTS
301-permanent redirect and 302 - temporary redirect
http://www.demoz.org/ is useful in seo part.
Internet officer
Server response tool.
List of http status code.
Site map(XML(extensible mark up language))-Search engines,
Google webmaster tool.
The blog which is writen i.e the content of the blog is saved and that url\robot.txt is saved after that google add url is pressed in the webmaster tool.
We can submit a site map.
Sitemap generator
Search engine saturation.
Seo centro
Page rank checker
Some of the websites regarding SEO includes
digg.com
NTA_TU
Directorycritic.com
silc:psattomey.com
mattcuts.com
seologs.com
TITTLE TAG
tittle tag should be range of 65-80.
keyword/brandname -It should not be grammitacally right.
PAGE RANK
number of backlinks,meta tag analyzer.
SITE:URL
LINK:URL
file type:docx resume
allin tittle:
allin url:
We should consider search engine ranking factors.
CLOAKING- https://www.text-link.ads.com/
IMAGE OPTIMIZATION
alt tag-describes description
Keyword density- http://validator.w3.org/
Robots.txt for special file.
for example
www.domainname.com/robots.txt
cononical/duplicate webcontent.